# Playful Underwear Campaigns Jumping and Dancing in Undies for Acne By mediterranean | Published 2009-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playful-underwear-campaigns-acne References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/acne-underwear-ad-spring-summer-2009.html) & [shop.acnestudios](http://shop.acnestudios.com/system/search/search.asp?bid=10&container=110&gender=M) Swedish brand [Acne](https://www.trendhunter.com/trends/salute-the-detail) have collaborated with British filmmaker Richard Brandon Cox on a playful and rather unusual ad campaign for their new Spring/Summer 2009 and recent Fall/Winter 2008-2009 [Acne Underwear](https://www.trendhunter.com/trends/debute-x-stripe-stare) campaigns. Instead of a usual print ad campaign, Cox produced [silent movies](https://www.trendhunter.com/trends/alessandro-micheles) with one model showcasing the underwear collection in engaging and fun ways. For the S/S 09 video (above), model Jamie Jewitt jumps on a trampoline and poses in the air while a blonde model dances his way through the recent fall collection (below). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Silent Movie Advertising:** The use of silent movies in advertising campaigns, like the one by Acne, creates an engaging and unique way to showcase products. - **Playful Brand Collaborations:** Brands collaborating with filmmakers, as seen in the collaboration between Acne and Richard Brandon Cox, can result in playful and unconventional ad campaigns. - **Dynamic Modeling Techniques:** Incorporating dynamic modeling techniques, such as jumping on a trampoline or dancing, like in the Acne Underwear campaigns, can bring energy and excitement to advertising. ### Who This Affects Most - **Fashion:** Fashion brands can explore using silent movies and dynamic modeling techniques in their ad campaigns to create an unforgettable and unique brand experience. - **Film Production:** Film production companies can collaborate with brands to create unconventional and eye-catching ad campaigns, like the collaboration between Acne and Richard Brandon Cox. - **Marketing and Advertising:** Marketing and advertising agencies can explore the use of playful brand collaborations and dynamic modeling techniques to create disruptive and memorable campaigns for their clients. ## Related on Trend Hunter - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)