# Textured Summer Kid's Clothes Clothing Brand 'Marni' Released a New Playful Summer Clothing Line By Madison Mackay | Published 2018-02-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/playful-summer-clothing-line References: [hypekids](https://hypekids.com/2018/2/marni-kids-spring-summer-collection) & [melijoe](https://www.melijoe.com/us/marni) Italian clothing brand [Marni](https://www.trendhunter.com/trends/holiday-21-glassware) created a new [playful summer clothing line for kids](https://www.trendhunter.com/trends/frgmtmini) just in time for the warm weather. The brand was created by Gianna Castiglioni, with the intent to create high-quality clothing for kids that acts as a [luxury "mini me" style](https://www.trendhunter.com/trends/sense-of-togetherness) for mothers to buy for their children -- while still adding a pop of color and excitement. Each piece in the new line is elegant yet fun, with artful textures and bold prints. The line includes many options for sweaters, blouses, dresses, sandals, socks, running shoes and jackets, each with a unique color scheme. Marni's new playful summer clothing line is available online now, in sizes for babies to middle school kids ranging from $30 to $366. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Playful Summer Clothing:** Opportunity for brands to develop unique and fun clothing lines for kids during the summer season. - **Luxury Mini Me Style:** Potential for brands to create high-quality, stylish clothing options that match adult styles for parents and their children. - **Artful Textures and Bold Prints:** Growing trend of incorporating artistic textures and vibrant prints into children's clothing to add excitement and visual appeal. ### Where This Applies - **Children's Clothing:** Opportunity for clothing companies to expand their offerings by creating trendy and playful clothing options for kids. - **Fashion and Apparel:** Disruptive innovation opportunities for fashion brands to tap into the market of luxury mini me style clothing for parents and children. - **E-commerce:** Online retailers can benefit from the demand for unique and artful children's clothing by curating and selling these fashionable options. ## Related on Trend Hunter - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Brand Range Expansions](https://www.trendhunter.com/trends/hunter-bell.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Canvas-Themed Children's Capsules](https://www.trendhunter.com/trends/bensimon-1.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)