# Tropical Soap Branding 'Colors Of Rio N°21 Soap' Uses Exotic & Playful Soap Packages By Ady Floyd | Published 2015-06-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/playful-soap-packages References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/colors-of-rio-soap.html) & [behance.net](https://www.behance.net/CarmelitaDesign) Designer Carolina Freire from Up Design agency has created these infectiously bright and playful soap packages that fully embody the exotic culture of [Rio](https://www.trendhunter.com/trends/sol-de-janeiro-unveils). The idea for these playful soap packages came from the colorful exposure to both the sight and sounds found throughout Rio. The soap package incorporates vibrant illustrations of tropical flowers and foliage. There are also animals adorning the label which include birds that are native to Rio, Brazil. The illustrations are fun and embody a sophisticated, cartoon-inspired look. The whole label wraps around a [cylindrical canister](https://www.trendhunter.com/trends/shapeup-tube) that contains the soap. The uncommon soap container adds an interesting feature which enhances the logo. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Packaging:** Opportunity for brands to incorporate vibrant illustrations and playful designs to create memorable packaging. - **Cartoon-inspired Design:** Opportunity to design product labels and packaging with a fun and sophisticated cartoon-inspired look. - **Uncommon Soap Containers:** Opportunity to explore unique and unconventional soap container designs that enhance the brand's logo and visual appeal. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to differentiate themselves through vibrant and exotic packaging designs. - **Graphic Design:** Opportunity for graphic designers to create cartoon-inspired product labels and packaging for various industries. - **Product Packaging:** Opportunity for packaging companies to explore unique and unconventional container designs that enhance brand identity and visual appeal. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Computational Undersea-Inspired Soaps](https://www.trendhunter.com/trends/coral-soaps-collection.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md)