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# Kid Show-Inspired Playful Sneakers
PUMA and Sesame Workshop Collaborate on a Whimsical Collection

By Kalin Ned | Published 2019-02-08 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/playful-sneakers
References: [highsnobiety](https://www.highsnobiety.com/p/puma-sesame-street-ss19-release-date-price/#slide-10) & [us.puma](https://us.puma.com/en/us/home?affID=21181&mktID=AFF:21181:PepperJam:2-298558:USA&clickId=2600203974)

These incredibly playful sneakers are adorned with references to [Sesame Street](https://www.trendhunter.com/trends/arr-x-kaws-sesame-street) and are bound to delight little ones and their possibly nostalgic parents. The launch is curated by sportswear giant [PUMA](https://www.trendhunter.com/trends/plush-sneaker) and [Sesame Workshop](https://www.trendhunter.com/trends/the-madelaine-chocolate-co) which is the non-profit organization that launched the whimsical TV show.

The collection of playful sneakers references iconic characters like the Cookie Monster, Elmo, as well as the Bert & Ernie duo. In addition to the shoes, the PUMA x Sesame Workshop collab offers two pairs of fuzzy sliders and a range of apparel, including sweatshirts, caps, jackets and backpacks.

The co-branded project is set to drop on February 15th and its realization is intended to mark the 50th anniversary of the children's TV show.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 87% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Playful Sneakers:** Businesses can create branded sneaker collaborations with children's TV networks to appeal to younger generations while evoking feelings of nostalgia in parents.
- **Nostalgic Fashion:** There is an opportunity for businesses to capitalize on nostalgic fashion by creating collections that reference popular TV shows from the past.
- **Co-branded Collections:** Collaborating with non-profit organizations or popular TV networks can be a unique way for businesses to create co-branded collections that appeal to consumers' emotions.

### Industries Being Reshaped

- **Fashion:** Fashion brands can collaborate with beloved children's TV networks to create playful and nostalgic collections that appeal to young consumers and their parents.
- **Entertainment:** TV networks can collaborate with fashion brands to introduce characters and storylines into consumer products, expanding their audience and reach beyond traditional media channels.
- **Non-profit:** Non-profit organizations can collaborate with for-profit brands to create unique merchandise and fundraising opportunities, while also raising awareness and funds for their cause.

## Related on Trend Hunter

- [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md)
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- [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md)
- [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md)
- [Playful Puppet Baby Toys](https://www.trendhunter.com/trends/kids-preferred.md)
- [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md)