# Playful Shirttail Couture The Fashion World Turns Its Attention to the Tail By Wesley Grant | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playful-shirttail-couture References: [fashionising](http://www.fashionising.com/trends/b--Tail-hems-dresses-longer-at-the-back-5186.html) & [dennisbasso](http://www.dennisbasso.com/) If you've not heard about the shirttail hem yet, it's a [skirt with a longer](https://www.trendhunter.com/trends/cut-off-brief-skirt) "tail" at the back (or cut shorter on the sides) and it's rocking the fashion world. Fashion designer Dennis Basso (who unveiled the shirttail in his Spring/Summer 2011 collection at New York Fashion Week) and the ETRO Spring/Summer 2011 collection (that debuted at Milano Fashion Week) show that the shirttail is up-and-coming. What's more, the nature of the shirttail hem makes any outfit sensationally playful. From simple angled hems to intricately patterned petal hems, the tail effect is truly a fascinating way to freshen up your [spring 2011 wardrobe](https://www.trendhunter.com/trends/graphpaper-ss26). Additional Source: [ETRO Website](http://www.etro.it/) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 82% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Shirttail Hem:** Disruptive innovation opportunity: Create new and imaginative shirttail hem designs to cater to the growing interest in this trend. - **Playful Fashion:** Disruptive innovation opportunity: Develop clothing lines that embrace the playful nature of the shirttail hem, offering unique and unexpected designs. - **Spring 2011 Wardrobe:** Disruptive innovation opportunity: Design and market innovative spring 2011 collections that incorporate the shirttail hem trend and capture the attention of fashion enthusiasts. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Incorporate shirttail hem designs into fashion collections to stay ahead of the emerging trend and attract fashion-conscious consumers. - **Clothing Manufacturing:** Disruptive innovation opportunity: Utilize shirttail hem designs in clothing manufacturing to offer unique and trendy options to customers, potentially creating a new market segment. - **Fashion Retail:** Disruptive innovation opportunity: Curate clothing lines that prominently feature the shirttail hem trend, creating a distinct shopping experience and attracting fashion-forward customers. ## Related on Trend Hunter - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)