# Drag Queen Lingerie Campaigns Playful Promises' Lingerie Lookbook Stars Violet Chachki By Laura McQuarrie | Published 2017-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playful-promises References: [refinery29](http://www.refinery29.com/2017/11/181203/violet-chachki-playful-promises-lingerie-campaign) & [playfulpromises](https://www.playfulpromises.com/collections/bettie-page-lingerie) The newest lingerie lookbook from Playful Promises features a face that will be familiar to fans of RuPaul's Drag Race. Season seven winner Violet Chachki is at the center of the photos of the vintage-inspired Bettie Page by Playful Promises garments, making her one of the first drag queens to ever star in a lingerie campaign. At the same time, the brand is setting itself apart with its stance on inclusivity. For Chachki, Bettie Page was an icon that played a huge part in shaping the drag character that she is today. Several other drag queens who appeared on RuPaul's Drag Race are now being featured in brand campaigns; muun's 'None Fits All' mattress ad stars Jinkx Monsoon and Milk was recently selected as the face of Madonna's MDNA SKIN. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Brand Campaigns:** Opportunity for brands to feature diverse and inclusive individuals, such as drag queens, in their marketing campaigns. - **Drag Queens in Fashion:** Emerging trend of drag queens becoming prominent figures in the fashion industry, representing unique and non-traditional beauty standards. - **LGBTQ Representation in Advertising:** Growing demand for authentic LGBTQ representation in advertising, creating opportunities for brands to connect with diverse consumer segments. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage drag queens as ambassadors and models to challenge traditional beauty norms and reach new audiences. - **Beauty:** Beauty industry has an opportunity to collaborate with drag queens to promote inclusivity and diversity in their product campaigns. - **Advertising:** Advertising industry can tap into the power of drag queens as influential figures to create impactful and authentic campaigns. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Representation-Focused Toy Dolls](https://www.trendhunter.com/trends/laverne-cox-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)