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# Playful Heart-Shaped Scents
Comme Des Garcons is a Playful Perfume That Will Melt Your Heart

By Vasiliki Marapas | Published 2013-09-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/playful-perfume
References: [fancy](http://fancy.com/things/241120477/Parfums-by-Comme-Des-Garçons) & [comme-des-garcons-parfum](http://comme-des-garcons-parfum.com/perfumes/play-black/)

The adorable PLAY series by Commes des Garcons is a [playful perfume](https://www.trendhunter.com/trends/notewrks) that comes in a [variety of fun colors](https://www.trendhunter.com/trends/boy-smells-20) and corresponding scents. The fragrance is packaged in a simple bottle that features a lovely little colored heart with eyes staring at you. These quirky hearts are made to look as though a child drew them; that is, they are not entirely perfect. Slightly lopsided, though still precious, these hearts come in black, green and red.

The PLAY red scent is a delicious medley of red mandarin, [red cherry accord](https://www.trendhunter.com/trends/love-potion-cherry-on-top), geranium and cinnamon. The PLAY Green scent, on the other hand, is a more refreshing blend of mint nanah, juniper berry and basil. Last but not least, PLAY Black is a musky combination of black pepper, thyme, black tea and incense. These delicious and playful scents are versatile, and there’s one for every occasion!

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 2% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Adorable Perfume Packaging:** Opportunity for disruptive innovation in creating unique and playful packaging designs for perfumes.
- **Quirky Scent Combinations:** Opportunity for disruptive innovation in experimenting with unconventional and unexpected scent combinations in perfumes.
- **Versatile Fragrance Options:** Opportunity for disruptive innovation in developing versatile fragrances that cater to different occasions and preferences.

### Where This Applies

- **Perfume:** Opportunity for the perfume industry to explore new packaging designs and unconventional scent combinations.
- **Cosmetics:** Opportunity for the cosmetics industry to incorporate playful and unique packaging designs in their product offerings.
- **Fashion and Lifestyle:** Opportunity for the fashion and lifestyle industry to collaborate with perfume brands in creating innovative fragrance options.

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- [Cherry Chocolate Fragrances](https://www.trendhunter.com/trends/love-potion-cherry-on-top.md)
