# Ferris Wheel Cosmetic Packaging The Big Wheel of Sexy from Glamglow Embodies Playful Packaging By Laura McQuarrie | Published 2017-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playful-packaging References: [refinery29](http://www.refinery29.com/2017/10/177869/glam-glow-holiday-gift-set-2017) & [sephora](https://www.sephora.com/product/the-big-wheel-sexy-P424610) The Big Wheel of Sexy is a new product from GlamGlow that makes it possible for consumers to purchase a range of the brand's best-selling beauty products in bulk, alongside collectible, playful packaging. The skincare set contains an array of masks for clearing, hydrating, firming and treating the face overnight, as well as a matte lip treatment and a moisturizer. The majority of the products are packaged into pots, each of which has its own seat on the highly giftable, limited-edition carnival-inspired cosmetic packaging design. To make the experience of unboxing and using personal care and beauty products all the more entertaining, a number of brands are creating playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Playful Packaging:** Investing in playful packaging designs that include functional game show-like wheels, elements of pinball machines and colorful kaleidoscopes can enhance user experiences. - **Bulk Packaging:** Creating bulk sets of popular beauty products alongside collectible, playful packaging can boost sales and foster brand loyalty. - **Skincare Products in Pots:** Packaging skin care products in pots with their own seats on collectible, playful packaging can make for a highly giftable, limited-edition experience. ### Sectors Adopting This - **Personal Care:** Personal care brands can leverage playful packaging and bulk sets to stand out in a crowded market and enhance user experiences. - **Cosmetics:** Cosmetics brands can differentiate themselves from competitors by offering collectible packaging with their popular beauty products in bulk. - **Gift/novelty:** Gift and novelty industries can partner with personal care and cosmetics brands to create exclusive, limited-edition collectible packaging designs to appeal to consumers looking for unique gift ideas. ## Related on Trend Hunter - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Pizza-Inspired Skincare Sets](https://www.trendhunter.com/trends/glow-hubs-pizza-my-glow.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)