# Playful Lingerie Ads The Latest Triumph Lingerie Fall Campaign Stars Model Emma Stern Nielsen By Meghan Young | Published 2014-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/playful-lingerie References: [fashiongonerogue](http://www.fashiongonerogue.com/triumph-lingerie-fall-2014-ad-campaign-emma-stern-nielsen/) & [us.triumph](http://us.triumph.com/) This series of playful lingerie photos show that sexy doesn't have to be completely dark and brooding. Instead, there can be a lighthearted nature to the images that makes the woman appear more like the girl next door, which is a fantasy many men have had. Roaming around the house in bodysuits, [thigh-high stockings](https://www.trendhunter.com/trends/feather-lace), slinky dressing gowns and more, model Emma Stern Nielsen makes it easy to make such a comparison. The collection of playful lingerie was shot by German fashion photographer Ellen von Unwerth for Triumph's [fall 2014 ad campaign](https://www.trendhunter.com/trends/contemporary-femininity). Whether posing on her own, with a friend or a mini-me, the blonde bombshell makes quite the impact. Even if she wasn't half naked, she would have men panting after her in an instant. Although the playful lingerie doesn't hurt. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Lingerie:** Opportunity for lingerie brands to embrace a lighthearted and playful approach to their ad campaigns, appealing to customers looking for a more fun and relatable representation of sexuality. - **Girl Next Door Fantasy:** Potential for brands to tap into the fantasy of the 'girl next door' appeal by showcasing models that exude a relatable, approachable, and lighthearted charm, creating a more aspirational yet attainable image. - **Inclusive Representation:** Emerging potential for lingerie brands to feature diverse models of different body types, ethnicities, and ages, to cater to a wider audience and promote body positivity. ### Industries Being Reshaped - **Lingerie:** Lingerie companies can leverage the trend of playful ads to differentiate themselves from traditional, serious lingerie brands and attract a younger, more playful customer base. - **Fashion Photography:** Fashion photographers have an opportunity to explore a more lighthearted and relatable aesthetic in their work, capturing the fun and playful side of lingerie. - **Advertising:** The advertising industry can benefit from adopting a more playful and inclusive approach to lingerie campaigns, creating ads that resonate with a wider audience and challenge traditional perceptions of beauty. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)