# Graphic Ice Cream Branding These Playful Ice Cream Graphics are Luz Del Dia's Main Selling Point By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/playful-ice-cream References: [thedieline](http://www.thedieline.com/blog/2016/6/9/la-luz-del-da) & [estudioyeye](http://www.estudioyeye.com/) The playful ice cream graphics were designed as part of 'Luz Del Dia's' brand and allow the company to establish itself as a standout in the market. The branding was designed by 'Estudio Yeye' and the creative agency conceived a series of illustrations to bring its vision to life. Whether it is graphics for the brand's app, illustrations that are featured on [ice cream cone paper](https://www.trendhunter.com/trends/mini-melts) or bright shapes and colors on the [ice cream packages](https://www.trendhunter.com/trends/halo-tops-dry-january), the brand is able to associate itself with fun and youth. This [playful ice cream branding](https://www.trendhunter.com/trends/denada) is youthful enough to appeal to children, but sophisticated and unique enough to appeal to older demographics with an eye for aesthetics. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Youthful Branding:** The use of playful ice cream graphics allows brands to appeal to younger demographics and establish themselves as unique and fun. - **Aesthetic Packaging:** Brands can differentiate themselves by incorporating bright shapes and colors on ice cream packages, attracting consumers with an eye for aesthetics and visual appeal. - **Digital Brand Experience:** Creating graphics for brand apps and utilizing illustrations on various platforms allows companies to enhance their brand experience and engage with customers in a more interactive way. ### Where This Applies - **Food and Beverage:** The use of playful ice cream graphics can disrupt the traditional food and beverage industry by attracting consumers through visually appealing branding. - **Design and Creative Services:** Design agencies that specialize in creating unique and aesthetic packaging for ice cream brands have the opportunity to disrupt the creative industry and offer innovative branding solutions. - **Digital Technology:** The incorporation of graphics in brand apps and digital platforms creates the opportunity for innovation within the digital technology industry, enhancing the overall brand experience. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)