# Playful Holiday Merchandise Smirnoff Ice Unveils Quirky Holiday Gifts with Brittany Broski By Mursal Rahman | Written with AI assistance | Published 2026-11-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/playful-holiday-merchandise References: [prnewswire](https://www.prnewswire.com/news-releases/every-party-needs-an-original-brittany-broski-and-smirnoff-ice-drop-the-holiday-gift-thats-definitely-not-a-ukulele-302936737.html)  Playful holiday merchandise is bringing unexpected gifting experiences to consumers as Smirnoff Ice partners with Brittany Broski for its first seasonal collection. The campaign introduces [humorous products and unconventional packaging](https://www.trendhunter.com/trends/beer-bows), including a ukulele-shaped gift box that surprises recipients with a Smirnoff Ice bottle instead of an instrument. The limited-edition collection features [holiday sweaters](https://www.trendhunter.com/trends/7-eleven-2), bottle ornaments, plush slippers, and dog toys, with prices ranging from $9.99 to $39.99. Broski also appears as multiple versions of herself in holiday advertisements set in the fictional town of Smirnoff Falls. Adults aged 21 and older can additionally enter a seasonal sweepstakes for a branded kayak. For Smirnoff Ice, the campaign creates opportunities to expand consumer engagement beyond beverages through collectible merchandise. Combining [creator-driven entertainment](https://www.trendhunter.com/trends/aviation-gin-commercial) with unusual gifts also supports brand visibility, encourages seasonal purchases, and helps differentiate its holiday marketing efforts. Image Credit: Smirnoff Ice ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 33% | Activity: 22% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Humor-led Holiday Drops:** Comedic seasonal products create room for brands to turn gifting moments into shareable entertainment that extends beyond core category expectations. - **Creator-driven Merchandising:** Influencer partnerships are reshaping limited-edition retail by blending fandom, personality, and branded collectibles into culturally relevant purchase occasions. - **Unexpected Packaging Experiences:** Surprise-based formats such as novelty gift boxes introduce new value in packaging as both a reveal mechanism and a memorable brand touchpoint. ### Where This Applies - **Alcoholic Beverages:** Beverage brands are finding differentiation through lifestyle merchandise and experiential campaigns that keep products visible during competitive seasonal periods. - **Promotional Products:** Branded goods are evolving from simple giveaways into collectible, personality-rich items that support deeper consumer engagement and social sharing. - **Retail Marketing:** Seasonal commerce is being disrupted by entertainment-led campaigns that merge limited availability, creator content, and playful product design. ## Related on Trend Hunter - [Pink Bottle Drink Charms](https://www.trendhunter.com/trends/pink-bottle-drink-charms.md) - [Deceptively Shaped Gift Boxes](https://www.trendhunter.com/trends/iconic-gift-boxes.md) - [Mini Wine Bottle Sets](https://www.trendhunter.com/trends/holiday-wine-gift-packs.md) - [Museum-Style Whiskey Calendars](https://www.trendhunter.com/trends/museum-style-whiskey-calendars.md) - [Skeletal Camo-Covered Spirit Packaging](https://www.trendhunter.com/trends/crystal-head-camo-edition.md) - [NFC Gift Bottles](https://www.trendhunter.com/trends/nfc-gift-bottles.md) - [Sweater-Print Juice Bottles](https://www.trendhunter.com/trends/sweater-print-juice-bottles.md) - [Festive Musician-Led Campaigns](https://www.trendhunter.com/trends/troye-sivans.md) - [Tropical-Inspired Variety Packs](https://www.trendhunter.com/trends/icy-island.md)