# Juice-Branded Cocktail Kits Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season By Kalin Ned | Published 2022-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/playful-cocktail-kit References: [instagram](https://www.instagram.com/p/ClzKwgwrNPu/)  Some brands are launching playful cocktail kits to delight consumers during the holiday season and Simply® Beverages—a brand famous for its flavorful, freshly squeezed real fruit juices—is one of them. The [Simply a Drop™](https://www.trendhunter.com/trends/simply-mixology) kit is marketed to [mimosa lovers](https://www.trendhunter.com/trends/readytodrink-mimosas) and cocktail enthusiasts. The set includes "everything needed to make a perfectly simple cocktail." Individuals will find a premium cocktail dropper, two single-serve Simply juices, a stemless champagne flute, a holiday cocktail recipe card, and a pre-paid card to purchase your favorite sparkling beverage in the playful cocktail kit. The Simply a Drop™ is definitely a new and exciting venture for the Simply® Beverages company which is actively acknowledging the relevancy of its juices for alcohol-drinking adults with this branded experience. Image Credit: Simply ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Playful Cocktail Kits:** Brands are launching playful cocktail kits to delight consumers during the holiday season, which presents an opportunity for companies to experiment with bundling and packaging. - **Juice-branded Products:** As Simply® Beverages demonstrated with its cocktail kit, beverage brands can expand their audience by branding products outside their traditional category. - **At-home Mixology:** The trend of at-home mixology is growing, and as seen with Simply® Beverages cocktail kit, there is an opportunity for brands to create products and experiences that enable consumers to create cocktails with ease. ### Where This Applies - **Beverage:** Beverage companies can experiment with bundling products into cocktail kits or offering pre-mixed cocktails that cater to at-home mixologists. - **Alcohol:** Alcohol companies can explore partnerships with beverage brands to offer pre-mixed cocktails or to promote novel cocktail recipes that incorporate their products. - **Retail:** Retailers can create in-store or online experiences that bring the at-home mixology trend to life, such as by offering cocktail-making workshops or by curating branded cocktail kits. ## Related on Trend Hunter - [Juice-Forward Mixology Assortments](https://www.trendhunter.com/trends/simply-mixology.md) - [Celebratory Cocktail Couple Kits](https://www.trendhunter.com/trends/pickup-lime-kits.md) - [Smoothie Pouch Cocktail Kits](https://www.trendhunter.com/trends/fruit-cocktail-kit.md) - [Holiday Mocktail Kits](https://www.trendhunter.com/trends/blood-orange-winter-fizz.md) - [Ready-to-Make Cocktail Kits](https://www.trendhunter.com/trends/readytomake-cocktail.md) - [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Dry January Cocktail Kits](https://www.trendhunter.com/trends/spritz-mindfully.md)