# Graphic Summer-Ready Kids Clothes Mum of Six Created a New Line of Playful Children's Clothes By Madison Mackay | Published 2018-02-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/playful-childrens-clothes References: [hypekids](https://hypekids.com/2018/2/mum-of-six-spring-summer-2018-collection) & [mumofsix](http://mumofsix.com/) This new line of playful children's clothes was created by Russian-based clothing brand Mum of Six. Founded by real-life mother of six children Stella Aminova, the brand creates high-quality clothing covered in [bright colors and bold prints](https://www.trendhunter.com/trends/lazy-daze-collection) such as over-sized polka dots and zig-zags. This line is ready for the summer with it's light-weight materials and playful designs. The overall color palette is made up of red, yellow and blue hues, making each piece stand out individually. All materials used in this new line are made up of the designer's local Russian products and fine Italian textiles. Created to be affordable and adorable, this line will fill up any [kid's wardrobe](https://www.trendhunter.com/trends/uniqlo-kids) with fun and resilient clothing. This new line of playful children's clothes will be available online soon, just in time for the summer. Image Credit: Mum of Six ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Playful Children's Clothes:** Opportunity for innovative designs and materials to create fun and resilient clothing for kids. - **Bright and Bold Prints:** Opportunity to use unique patterns and prints to create eye-catching children's apparel. - **Local Sourcing and Collaboration:** Opportunity to collaborate with local producers and use locally sourced materials for sustainable and ethical fashion. ### Where This Applies - **Children's Clothing:** Innovative clothing brands that focus on playful designs and durable materials for kids. - **Printed Apparel:** Opportunity for companies specializing in bold and colorful prints for children's clothing. - **Sustainable Fashion:** Opportunity to create environmentally-friendly clothing by using locally sourced materials and collaborating with local producers. ## Related on Trend Hunter - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Brand Range Expansions](https://www.trendhunter.com/trends/hunter-bell.md) - [Easter-Inspired Family Apparel Line](https://www.trendhunter.com/trends/fullfamily-easter-collection.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md)