# Playful Car Imagery Mcalpine's Automotive Photography Work By Cowbag | Published 2008-12-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/playful-car-imagery-mcalpines-automotive-work References: [howardmcalpine](http://www.howardmcalpine.com/automotive.html) The fusion of street art and cars in Howard Mcalpine’s work is very stylish and almost seamless. These are the best pieces I have seen with Evil Knieval for a long, long time. He is best known for his advertising photography, having worked for large brands such as [Heinz](https://www.trendhunter.com/trends/penalty-packet), [American Express](https://www.trendhunter.com/trends/play-by-american-express-platinum) and Nurofen. I think a lot of [automotive car photography](https://www.trendhunter.com/trends/you-are-how-you-car) is SO boring, and takes itself far too seriously. But you know, there is something about the playful nature of these images that makes me feel lost, and there is some awesome automotive photography out there. Hurrah! ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 36% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Street Art-car Fusion:** Opportunity for artists and car enthusiasts to collaborate and create unique and visually striking designs that blur the line between street art and automotive aesthetics. - **Playful Automotive Imagery:** Shift in car photography towards a more lighthearted and creative approach, providing opportunities for photographers to capture the fun and playful side of automobiles. - **Revamped Advertising Photography:** A chance to break away from the traditional and mundane automotive advertising photography by incorporating playful and visually engaging techniques that resonate with consumers. ### Who This Affects Most - **Automotive:** Automotive industry has the potential to embrace the fusion of street art and cars, designing custom vehicles that appeal to a younger and more creative demographic. - **Art:** Art industry can explore collaborations with car manufacturers or photographers to create limited editions of artistic and playful vehicles that serve as both functional transportation and unique art pieces. - **Advertising:** Advertising industry can leverage the trend of playful automotive imagery by incorporating unconventional visuals and concepts into their ad campaigns, capturing attention and creating a lasting impact. ## Related on Trend Hunter - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md) - [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md)