# College Athlete Payment Platforms The Player’s Bracket App Lets Fans Donate Money to Athletes By Katherine Pendrill | Published 2016-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/players-bracket References: [good.is](https://www.good.is/articles/new-app-lets-college-hoops-fans-pay-their-favorite-players) & [playersbracket.org](https://playersbracket.org/) 'Player's Bracket' is a new app created by Fanstreme that allows fans to donate money to their [favorite college athletes](https://www.trendhunter.com/trends/ncaa-athletes). While universities make a great deal of money from advertising, ticket sales and other events involving college athletes, the players themselves do not earn a dime. This app allows players to collect money from fans who want to financially support the college athletes. Player's Bracket is an app that essentially functions as a sponsorship machine for college athletes. Fans simply choose their favorite player and select how much money they wish to donate. The donations are then held in a trust until after the player has graduated college. Alternatively, players can choose to have the [money donated to a charity](https://www.trendhunter.com/trends/wingtap) in their name. The app ultimately serves as a way to combat the ongoing issue of how [college athletes are compensated](https://www.trendhunter.com/trends/washington-state-university) for their efforts. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Fan-sponsored College Athletes:** A trend in which fans have the ability to directly support their favorite college athletes financially, through platforms like the Player's Bracket app. - **Disruptive Sponsorship Models:** A trend in which innovative platforms like Player's Bracket are disrupting traditional sponsorship models in college athletics. - **Financial Empowerment of College Athletes:** A trend towards empowering college athletes to earn money through fan donations, providing a potential solution to the issue of college athlete compensation. ### Industries Being Reshaped - **Sports Technology:** The sports technology industry can explore opportunities to develop and enhance platforms like Player's Bracket that facilitate financial support for college athletes. - **Digital Payments:** The digital payments industry can benefit from partnering with platforms like Player's Bracket to streamline the donation process and ensure secure transactions between fans and athletes. - **Collegiate Athletics:** The collegiate athletics industry should consider embracing disruptive innovations like the Player's Bracket app to address the long-standing issue of compensating college athletes. ## Related on Trend Hunter - [Athlete Marketing Platforms](https://www.trendhunter.com/trends/athlete-marketing-platform.md) - [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md) - [Website Donation Tools](https://www.trendhunter.com/trends/sponsorapp.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Collegiate Athlete-Supporting Brands](https://www.trendhunter.com/trends/collegiate-basketball-players.md) - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md) - [Curated Sport Moments](https://www.trendhunter.com/trends/best-live-moments-in-sport.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md)