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# Peculiar Plasticine Perfumes
The Demeter Play-Doh Cologne Spray Has a Unique Scent

By M | Published 2014-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/playdoh
References: [geekalerts](http://www.geekalerts.com/play-doh-cologne-spray/) & [demeterfragrance](http://www.demeterfragrance.com/)

The chances you played with the colorful Plasticine toy [Play-Doh](https://www.trendhunter.com/trends/play-doh-x-pantone) at home or at school when you were a child are high. If you were hooked on the unusual scent of the Play-Doh product, now you can indulge in Demeter's bizarre [Plasticine perfume scent](https://www.trendhunter.com/trends/perfect-nonsense) inspired by the original Play-Doh.

Demeter is known for creating some pretty outlandish fragrances but I have to say that this Play-Doh scent is by far the weirdest scent I've ever heard of. The Play-Doh cologne recreates the salty scent you smell when you open a fresh container of Play-Doh. This [bizarre cologne](https://www.trendhunter.com/trends/eau-de-passion) would make a great gag gift to remind someone of their youth. The Play-Doh perfume celebrates the brands 50th anniversary.

This perfume will bring you right back to the early days of your childhood.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 56% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Scent-memory Products:** Offering unique sensory experiences through nostalgic scents can leave a lasting impression on consumers and stimulate brand loyalty.
- **Unconventional Fragrances:** Novelty fragrances that deviate from traditional scents can generate buzz and appeal to consumers looking for unique experiences.
- **Anniversary-inspired Products:** Commemorating milestones or anniversaries with themed products can create excitement among consumers and increase brand visibility and awareness.

### Industries Being Reshaped

- **Fragrance Industry:** Creating unconventional scents can tap into niche markets and attract consumers with distinctive tastes.
- **Gift Industry:** Unusual or gag gifts can be popular for special occasions and holidays, creating a profitable market for retailers.
- **Toy Industry:** Partnering with fragrance companies to create scent-inspired products can add a new dimension to toy brands and increase consumer engagement.

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