# Naughty Magazine Hair Influences Playboy South Africa Shows How the Brand is a Part of Pop Culture By Kevin Young | Published 2012-06-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/playboy-south-africa References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/playboy-hair-styles/) & [cherryflava](http://www.cherryflava.com/cherryflava/2012/06/playboy-south-africa-ad-hair-decades.html) In this [Playboy](https://www.trendhunter.com/trends/playboy-energy-drink) South Africa ad directed by Jason Fialkov, viewers are invited to see the years of change in hair styles that Playboy has been a part of. It begins in 1964 in a [barber shop](https://www.trendhunter.com/trends/hall-of-fade) where a man is getting a haircut while he reaches over for a Playboy magazine. The men change as the decades go by and so do their hairstyles. At the end of the ad, Playboy writes, "Funny how [women's hairstyles](https://www.trendhunter.com/trends/the-no-gimmicks-campaign) have influenced men." The aim behind this ad is to show people how Playboy has played such a big role in pop culture since its inception in 1953. The ad showcases how Playboy has been there every step of the way, being a witness of myriads of fads, styles and trends. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 25% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Pop Culture Influence:** Exploring the ways in which brands have shaped and influenced popular culture throughout history, creating opportunities for innovative collaborations and partnerships. - **Evolution of Hairstyles:** Examining the evolution and impact of hairstyle trends over time, providing opportunities for hairstyling products, accessories, and services to adapt and cater to changing consumer preferences. - **Gender Norms in Fashion:** Analyzing the influence of fashion and beauty industry on gender norms and challenging traditional notions, presenting opportunities for inclusive and boundary-breaking fashion brands and initiatives. ### Sectors Adopting This - **Advertising and Marketing:** Exploring opportunities in creative advertising campaigns that leverage nostalgia and cultural references to connect with consumers and enhance brand authenticity. - **Fashion and Beauty:** Identifying opportunities for fashion and beauty brands to challenge conventional aesthetics and embrace diversity in their product offerings, marketing strategies, and brand messaging. - **Media and Publishing:** Exploring innovative approaches in media and publishing industry to adapt to changing cultural, societal, and technological trends, leveraging content to initiate conversations and engage with diverse audiences. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Cleverly Branded Energy Drinks](https://www.trendhunter.com/trends/playboy-energy-drink.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md)