# Rain-Reactive Billboards White T-Shirt in German Playboy Ad Goes See-Through in Rain By Juan Carlos Bonilla | Published 2007-12-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/playboy-germany-billboard References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/PLAYBOY-GERMANY---GUYS-PRAY-FOR-RAIN/) Global warming is more on our radars than ever, and with this billboard in Germany, it seems everybody is praying for rain. While the ad is a bit old (it dates back to 2005), it's worth refeaturing. When the interactive [Playboy](https://www.trendhunter.com/trends/playboy-magazine-1) billboard in Germany [comes in contact with water](https://www.trendhunter.com/trends/rain-experience), due to bad weather, the woman's white-shirt becomes see through. This is definitely a risque marketing strategy, it certainly speaks to the target demographic that Playboy is intuitively after. **Implications** - It would be interesting to see if a billboard this risque generates any kind of significant controversy in the local community. Needless to say, however, fans of Playboy will certainly find little to complain about. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Rain-reactive Billboards:** Using rain-reactive technology in billboards to create interactive and attention-grabbing advertisements. - **Interactive Marketing:** Leveraging interactive elements in advertising campaigns to engage with target audiences in a unique and memorable way. - **Controversial Advertising:** Exploring the potential impact and reaction of provocative and risque advertisements on local communities. ### Who This Affects Most - **Outdoor Advertising:** Incorporating rain-reactive technology in billboards to revolutionize the outdoor advertising industry and captivate viewers. - **Fashion and Apparel:** Experimenting with fabric technology to create innovative products that react to external factors like rain, attracting attention and driving brand awareness. - **Entertainment and Media:** Utilizing controversial and attention-grabbing advertising strategies to promote entertainment and media brands and resonate with target demographics. ## Related on Trend Hunter - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md)