# Indian Beer Gardens The First Playboy Beer Garden Recently Opened in Pune, India By Katherine Pendrill | Published 2016-03-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/playboy-beer-garden References: [munchies.vice](https://munchies.vice.com/en/articles/playboy-just-opened-a-beer-garden-in-india) & [facebook](https://www.facebook.com/pbbeergarden/) Last week, the first ever [Playboy Beer Garden](https://www.trendhunter.com/trends/playboy-energy-drink) opened up in Pune, India. After relaunching [Playboy Magazine](https://www.trendhunter.com/trends/playboy-magazine-1) earlier this year, it seems that the brand is looking to diversify its portfolio. The new Playboy Beer Garden consists of an 8,000-square-foot bar built for live music, fine dining and other forms of entertainment. There is also an on-site microbrewery that serves up signature Playboy beers. The entire space is adorned with the Playboy logo and has already been visited by former Playboy Bunny and current [Bollywood](https://www.trendhunter.com/trends/indian-inspired-beverages) star Sunny Leone. While India may seem like an unusual location for the brand's first beer garden, the new venue is part of a targeted effort to expand into new markets. India is a particularly lucrative market for the aging men's lifestyle brand because of its young demographic. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Playboy Expansion in India:** Playboy's launch of a beer garden in Pune, India suggests a strategy to expand into new markets and diversify its portfolio. - **Brewery Market in India:** The addition of a microbrewery in the Playboy Beer Garden highlights a growing trend among beer gardens and opens up opportunities in the craft beer industry in India. - **Entertainment Venue Rebranding:** The Playboy Beer Garden's inclusion of live music and fine dining showcases a trend of rebranding traditional beer gardens into multi-functional entertainment venues. ### Sectors Adopting This - **Men's Lifestyle Brands:** Playboy's expansion into new markets and diversification of its products serves as a disruption opportunity for other aging men's lifestyle brands to follow suit. - **Bar and Beverage Industry:** The addition of a microbrewery in the Playboy Beer Garden highlights opportunities in India's growing craft beer industry and the potential for more international brands to enter the market. - **Entertainment Industry:** The trend of rebranding traditional beer gardens into multi-functional entertainment venues presents opportunities for growth in India's entertainment industry as well as for innovative takeovers of traditional venues. ## Related on Trend Hunter - [Cleverly Branded Energy Drinks](https://www.trendhunter.com/trends/playboy-energy-drink.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Sober Open-Air Establishments](https://www.trendhunter.com/trends/beer-garden.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Virtual NFT Mansions](https://www.trendhunter.com/trends/playboy-metamansion.md) - [Passion-Celebrating Beers](https://www.trendhunter.com/trends/delicious-wheat-beer.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Indian Darjeeling Hard Teas](https://www.trendhunter.com/trends/rupee-beer.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)