# Streaming Service-Backed Games YouTube Is Testing Its Online Games Category Called 'Playables' By Kanesa D | Published 2023-09-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/playables References: [digitalinformationworld](https://www.digitalinformationworld.com/2023/09/youtube-is-public-testing-its-latest.html) & [youtube](http://youtube.com)  Video-sharing social platform [YouTube](https://www.trendhunter.com/trends/interactive-game-streaming) is launching a new product called 'Playables.' Similar to [Netflix's](https://www.trendhunter.com/trends/netflix-4) new game category, the 'Playables' feature on YouTube allows users to play their favorite online games without leaving the app's interface. Testing commenced yesterday on both the platform and the mobile application, allowing users to enjoy a variety of game content by simply accessing the 'Playables' section of their homepage. Currently, there are no confirmed details about what games will be available to play on 'Playables.' Users who are given early access to the feature will be able to access it through the YouTube History tab, and all games can be played on your desktop computer as well as your smartphone. Image Credit: rafastockbr ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 14% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Streaming Service-backed Games:** The rise of streaming services like YouTube and Netflix launching game categories presents opportunities for disruptive innovation in the gaming industry. - **Youtube's 'playables' Feature:** YouTube launching 'Playables' allows for a seamless integration of game content within its platform, potentially disrupting traditional gaming platforms. - **Accessing Games Within Youtube:** The ability to play games without leaving the YouTube app creates an innovative and convenient gaming experience for users, potentially changing the way games are consumed. ### Industries Being Reshaped - **Video Game Industry:** The introduction of streaming service-backed games challenges the traditional model of game distribution and opens up new possibilities for innovative game experiences. - **Streaming Service Industry:** The integration of game categories by streaming platforms like YouTube and Netflix provides disruptive opportunities to attract and engage more users. - **Online Entertainment Industry:** The convergence of video streaming and gaming on platforms like YouTube creates a new form of interactive entertainment, reshaping experiences for consumers. ## Related on Trend Hunter - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Early-Access TV Gaming Features](https://www.trendhunter.com/trends/netflix-4.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Mobile Game Platform Expansions](https://www.trendhunter.com/trends/google-play-games.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Streaming Service Game Controllers](https://www.trendhunter.com/trends/game-controller-app.md) - [Cloud-Based Mobile Game Platforms](https://www.trendhunter.com/trends/bluestack-x.md) - [Expanded Game-Streaming Services](https://www.trendhunter.com/trends/xcloud-game-library.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md)