# Grooming Product RPG Add-ons Old Spice Created a New Playable Class for 'Dungeons & Dragons' By Michael Hemsworth | Published 2018-02-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/playable-class References: [comicbook](http://comicbook.com/gaming/2018/02/08/dungeons-and-dragons-old-spice-/) & [drive.google](https://drive.google.com/file/d/1mqawllBh142wrtTUuKtR5zpKHo0as6Ik/view) Old Spice is a brand associated with male grooming products and obscure advertising campaign, but the brand is now looking to expand by offering a new playable class for Dungeons & Dragons. Announced via the brand on Twitter, the role-playing game upgrade allows players to try something different with the classic tabletop game when they're feeling extra confident. The new rules have been created as the 'Gentlemen/Gentle-Lady' class that focuses on qualities such as education, fancy clothing and, of course, grooming. The new Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' playable class is yet another example of how brands are looking to appeal to consumers through humor and their favorite pastimes to become further engrained in their lifestyle. Image Source: Twitter (@OldSpice) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Brand Integration in Gaming:** The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class demonstrates the trend of brands integrating into popular games to connect with consumers. - **Humor-based Marketing Campaigns:** The announcement of the Old Spice playable class reflects the trend of brands using humor as a marketing strategy to engage with their target audience. - **Expanding Target Demographics:** The creation of the 'Gentlemen/Gentle-Lady' class by Old Spice indicates the trend of brands expanding their target demographics by offering unique products or experiences. ### Sectors Adopting This - **Gaming:** The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class presents an opportunity for the gaming industry to explore more brand collaborations within their games for increased engagement. - **Marketing and Advertising:** The success of the Old Spice marketing campaign highlights the potential for humor-based marketing strategies to attract and retain consumers. - **Personal Care and Grooming:** The expansion of the Old Spice brand into role-playing games opens up a disruptive innovation opportunity for personal care and grooming companies to explore unconventional marketing channels for product promotion. ## Related on Trend Hunter - [Table-Top Gaming Candles](https://www.trendhunter.com/trends/dnd-candles.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Classic Board Game Remakes](https://www.trendhunter.com/trends/dungeons-dragons.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Fantastical Personal Care Games](https://www.trendhunter.com/trends/xelestia.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Fantasy Improv Games](https://www.trendhunter.com/trends/dungeon-tryouts.md) - [Game-Inspired Hygiene Essentials](https://www.trendhunter.com/trends/minecraft-diamond-scrub.md)