# Beach Cocktail Pop-Up Events Patrón is Bringing Tulum to Canada with 'Playa Patrón' By Kanesa D | Published 2022-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/playa-patron References: [hypebeast](https://hypebeast.com/2022/6/playa-patron-canada-event-montrol-toronto-calgary-vancouver-info) & [playapatron](https://playapatron.ca/shop/)  Patrón [Tequila](https://www.trendhunter.com/trends/tequila-variety-pack) is hosting pop-up events in clubs around Canada with a series dubbed ‘[Playa Patrón](https://www.trendhunter.com/trends/casa-azul1).’ The tour will begin in Montreal on June 16-19 and then move through Toronto on July 7-10, Calgary on July 28-31 and Vancouver in August. Patrón will be delivering hand-crafted [Patrón cocktails](https://www.trendhunter.com/trends/immersive-tasting-experience) and tasty Tulum-inspired food offerings from Cesar Castañeda. The events will end with a party starting at 5 p.m. featuring DJs Spencer Brown, Stephan Jolk, and Sharam. Patrón will offer a special menu of drinks based on the Paloma cocktail alongside other summer-themed beverages. Interested parties over the legal drinking age can book tickets online at the ‘Playa Patrón’ website. Brunch will only be served on Saturday and Sunday. Image Credit: Patrón ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Beach Cocktails:** Creating immersive experiences for consumers by bringing beach culture to city clubs through pop-up cocktail events. - **Tulum-inspired Food Offerings:** Exploring fusion cuisine by integrating international cuisines in local settings. - **Event-based Marketing:** Brand engagement and experiential marketing through unique pop-up events. ### Sectors Adopting This - **Beverage and Hospitality Industry:** Exploring innovative techniques and collaborations in serving cocktails and promoting events. - **Food Industry:** Introducing fusion cuisine and exploring international flavors to local markets through pop-up events. - **Marketing Industry:** Creating new engagement opportunities for brands by conducting experiential events and partnerships. ## Related on Trend Hunter - [Desert Oasis Domes](https://www.trendhunter.com/trends/patron-360.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Lawn Bowling Park Events](https://www.trendhunter.com/trends/the-lawn-club.md) - [Soda-Inspired Food Crawls](https://www.trendhunter.com/trends/jarritos-food-crawl.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md)