# Game Controller-Inspired Pasta Shapes PlayStation Joins Pasta Garofalo on Play Your Pasta By Amy Duong | Published 2023-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/play-your-pasta References: [designtaxi](https://designtaxi.com/news/424226/PlayStation-Wants-You-To-Play-With-Food-With-Pasta-In-The-Shape-Of-Buttons/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.2-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F424226%2FPlayStation-Wants-You-To-Play-With-Food-With-Pasta-In-The-Shape-Of-Buttons%2F&url=https%3A%2F%2Fwww.ocado.com%2Fproducts%2Fgarofalo-playstation-special-edition-pasta-606660011%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=9ee5bf50dc9402407771b946e6c68628&xjsf=other_click__contextmenu%20%5B2%5D)  [Sony](https://www.trendhunter.com/trends/playstation-access-controller) [PlayStation](https://www.trendhunter.com/trends/playstation-to-plate) works in collaboration with Pasta Garofalo to launch a special edition pasta dubbed Play Your Pasta. It is made to represent the console's notable controller buttons and is now available to purchase through the UK-based online grocer Ocado -- each packet is able to serve 12 meals. According to IGN, the four iconic buttons have stayed consistent on the controller. The blue cross and red circle mean yes and no respectively and the triangle represents 'point of view.' The square button prompts the in-game menus. The packaging is just as playful as the geometric shapes seen detailing the top and bottom of the bag. Co-branding details the front along with "Play Your Pasta." Image Credit: Ocado ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 25% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Game Controller-inspired Food:** Disruptive innovation opportunity: Create food products that incorporate iconic imagery and features from popular game consoles, appealing to gamers and fans of gaming culture. - **Collaborative Branding Partnerships:** Disruptive innovation opportunity: Form strategic partnerships between brands in different industries to create unique and co-branded products that capture the attention of consumers. - **Playful Packaging Design:** Disruptive innovation opportunity: Design packaging that incorporates playful and visually appealing elements to create a memorable and engaging consumer experience. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Explore new product possibilities by incorporating elements from popular culture, such as gaming, into food and beverage offerings. - **Gaming and Entertainment:** Disruptive innovation opportunity: Collaborate with brands from different industries, like food and beverage, to create unique and limited-edition products that appeal to gamers and collectors. - **Packaging and Design:** Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the overall brand experience, incorporating playful and visually appealing design elements. ## Related on Trend Hunter - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Heart-Shaped Pasta](https://www.trendhunter.com/trends/love-pasta.md) - [Comprehensive Pasta Boxes](https://www.trendhunter.com/trends/pasta-boxes.md) - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Festive Limited-Edition Pastas](https://www.trendhunter.com/trends/barilla-snowfall-pasta.md) - [Pizza-Themed Limited Game Controllers](https://www.trendhunter.com/trends/xbox-game-controller.md) - [Character-Inspired Pasta](https://www.trendhunter.com/trends/canned-pasta.md) - [Game-Inspired Culinary Experiences](https://www.trendhunter.com/trends/playstation-canada-x-opentable.md)