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# Sustainable Sketching Games
Turn Ordinary Objects into Eco-Friendly Designs With Play Rethink

By Katherinev123 | Published 2010-01-26 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/play-rethink
References: [springwise](http://www.springwise.com/eco_sustainability/playrethink/) & [playrethink](http://www.playrethink.com/)

With the eco-revolution upon us, it's no wonder that [board game makers](https://www.trendhunter.com/trends/innovative-game-collection) are using their educational prowess to create games that stimulate green thinking. Play Rethink, or 'The [Eco-Design Game](https://www.trendhunter.com/trends/kwalee),' is one such game.

London-based Rethink Games created Play Rethink to have players redesign ordinary objects into more [eco-friendly, sustainable products](https://www.trendhunter.com/trends/re-up-side-tables) (for example, vacuum cleaners, hangers and chairs). Users can also upload their redesigns on the Play Rethink website where others can rate and comment on them. Watch the video to see how the Play Rethink game works!

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 64% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Game Design:** Opportunity for game makers to create more eco-friendly games that stimulate green thinking.
- **Sustainable Product Design:** Opportunity to encourage consumers to redesign everyday objects into more sustainable products.
- **Online Design Communities:** Opportunity to create online communities for users to share and rate sustainable product designs.

### Who This Affects Most

- **Board Game Industry:** Opportunity for board game makers to create more eco-friendly and educational games that align with current sustainability trends.
- **Product Design Industry:** Opportunity to encourage consumers to consider sustainable design when creating new products.
- **Online Community Industry:** Opportunity to create an online community for users to share sustainable product designs and discuss eco-friendly practices.

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