# Mushroom-Infused Intimate Serums Runi's Play Primer Boosts Blood Flow Where it is Applied By Laura McQuarrie | Published 2022-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/play-primer References: [wellandgood](https://www.wellandgood.com/runi-play-primer/) & [meetruni](https://meetruni.com/products/play-primer-2) Runi's Play Primer is a next-gen serum to enhance pleasure and arousal thanks to mindfully included ingredients. There's aloe vera gel as the first ingredient in the serum, followed by other potent inclusions like [CBD](https://www.trendhunter.com/trends/fusion-cbd), hyaluronic acid, Vitamin C and mushroom extracts. Specifically, the formula includes a mix of [adaptogenic cordyceps and shiitake mushroom extracts](https://www.trendhunter.com/trends/sexual-wellness-supplement), which are meant to boost blood flow where the product is applied. While there are many [plant-powered arousal serums](https://www.trendhunter.com/trends/hey-sweet-cheeks) on the market today, this one harnesses the power of plant extracts with a formula that's both stimulating and soothing. And unlike other comparable intimate products that are packaged by the bottle, this one comes packaged in a discrete red container with a smooth, stone-like shape. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 94% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Intimate Serums with Adaptogenic Mushrooms:** Adaptogenic mushrooms infused into intimate serums for enhanced pleasure and arousal presents an opportunity for innovators in the beauty and wellness industries. - **Plant-powered Arousal Products:** Development of plant-powered arousal products with stimulating and soothing formulas offers opportunities for innovation in the beauty and personal care industry. - **Discrete Packaging for Intimate Products:** The use of discrete and attractive packaging for intimate products presents an innovation opportunity for designers and marketers in the beauty and personal care industry. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can benefit from developing plant-powered arousal products with enhanced formulas and discrete packaging. - **Wellness Industry:** Development of intimate serums with adaptogenic mushrooms can disrupt the wellness industry by offering alternative and natural options for enhancing pleasure and arousal. - **Personal Care Industry:** Innovators in the personal care industry can explore the use of adaptogenic mushrooms and discrete packaging to create new intimate products with enhanced effectiveness and aesthetics. ## Related on Trend Hunter - [Euphoric Intimate Oils](https://www.trendhunter.com/trends/mood-maker-by-playground.md) - [Balancing Intimate Serums](https://www.trendhunter.com/trends/intimate-serum.md) - [Discrete Intimate Serums](https://www.trendhunter.com/trends/arousal-serum.md) - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [Mind-Body Intimacy Supplements](https://www.trendhunter.com/trends/moisture-mood.md) - [Award-Winning Pleasure Product Lines](https://www.trendhunter.com/trends/pleasure-product.md) - [Mushroom-Infused Skincare Serums](https://www.trendhunter.com/trends/mycelium-glow-brightening-serum.md) - [Pleasure-Focused Botanical Oils](https://www.trendhunter.com/trends/awaken-with-botanicals.md) - [Clinically Tested Intimate Serums](https://www.trendhunter.com/trends/the-plum-serum.md)