# Kid-Friendly Natural Deodorants Play Pits' 100% All-Natural Deodorants Keep Kids Funk-Free By Laura McQuarrie | Published 2023-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/play-pits References: [globenewswire](https://www.globenewswire.com/news-release/2023/11/14/2780002/0/en/Beauty-Innovation-Announces-Featured-Winners-In-Prestigious-2023-Awards-Program.html/#/22222) & [playpits](https://playpits.com/collections/play-pits-classics/products/suga)  [Play Pits](https://www.trendhunter.com/trends/play-hard-seltzers) makes 100% all-natural deodorant without aluminum, parabens, synthetic fragrances and other harsh chemicals, offering odor-fighting solutions that all ages can rely on. The brand's kid-friendly range includes scents like SUGA, [HAPPY](https://www.trendhunter.com/trends/happy-nuts-comfort-powder) AND SONSHINE, which make the most of ingredients like shea butter, coconut oil, Kaolin clay, cornstarch and baking soda to protect and soothe young ones with sensitive skin. These [kid-friendly deodorants](https://www.trendhunter.com/trends/sunny-daze) play with natural scents like lemongrass, lavender, peppermint and citrus essential oils, which boast aromatherapeutic properties to enhance focus and relaxation, or even provide a sense of calm. Newly named the Deodorant Product of the Year in the 2023 Beauty Innovation Awards, Play Pits represents excellence in a category where other deodorants struggle to provide lasting freshness, comfort and odor control all day long. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 19% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Deodorant for Kids:** The growing demand for all-natural deodorants specifically designed for kids presents an opportunity for brands to offer safe and effective odor-fighting solutions. - **Scented Kid-friendly Deodorants:** The popularity of scented deodorants made with natural ingredients provides a market for brands to explore innovative scent combinations that enhance focus, relaxation, and comfort. - **2023 Deodorant Product of the Year:** Play Pits' recognition as the top deodorant product of the year highlights the need for other deodorant brands to improve on long-lasting freshness, comfort, and odor control. ### Sectors Adopting This - **Natural Beauty:** The natural beauty industry has an opportunity to cater to the growing demand for 100% all-natural deodorants that are safe for kids and free from harsh chemicals. - **Children's Personal Care:** The children's personal care industry can benefit from offering innovative deodorant solutions made with natural ingredients that are specifically designed for sensitive young skin. - **Fragrance and Aromatherapy:** The fragrance and aromatherapy industry has a market for developing natural deodorant scents that provide therapeutic benefits such as enhanced focus, relaxation, and calmness. ## Related on Trend Hunter - [Kid-Friendly Shea Butter Deodorants](https://www.trendhunter.com/trends/unicorn-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Tween-Targeted Deodarants](https://www.trendhunter.com/trends/neon-goat.md) - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md)