# Livestreamed City Tours 'Play Melbourne Live' Provides a Peek at the City Through Periscope By Laura McQuarrie | Published 2016-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/play-melbourne References: [wersm](http://wersm.com/this-ball-will-help-you-discover-melbourne-with-periscope/) & [playmelbourne.au](http://playmelbourne.com.au/) 'Play Melbourne Live' is a new campaign out of Australia that's described as a game that anyone in the world can play through Periscope. In Melbourne, citizens carry around a 3D-printed ball with a slot for a smartphone, enabling them to take people on the world on a tour of their beloved city. Once this resident is finished sharing what makes Melbourne great to them, they are able to "[pass the ball](https://www.trendhunter.com/trends/more-ball-games)" to another person, so the #PlayMelbourne journey continuously goes on in real-time via Periscope. Considering that countries pour millions of dollars into [travel and tourism incentives](https://www.trendhunter.com/trends/100-travelers) in order to attract newcomers to certain destinations, this campaign provides an alternative that's powered by the low cost, authenticity and ease of social media. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Livestreamed City Tours:** Livestreamed city tours provide an immersive and real-time travel experience through social media. - **Gameification of Tourism:** 'Play Melbourne Live' gamifies city tours by allowing residents to showcase their favorite spots and attractions to a global audience. - **Collaborative Travel Experiences:** The #PlayMelbourne campaign promotes a collaborative and continuously evolving city tour experience through the passing of a 3D-printed ball. ### Who This Affects Most - **Travel and Tourism:** The travel and tourism industry can leverage livestreamed city tours to attract visitors with an interactive and authentic experience. - **Social Media:** Livestreamed city tours create new opportunities for social media platforms to engage users and provide unique travel content. - **Technological Innovations:** The integration of 3D-printing, smartphones, and live streaming technologies presents disruptive innovation opportunities in various industries, including manufacturing and telecommunications. ## Related on Trend Hunter - [Gamified Travel Companions](https://www.trendhunter.com/trends/countryquest.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Smart City Exploration Apps](https://www.trendhunter.com/trends/purrwalk.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [AI-Powered Adventure Apps](https://www.trendhunter.com/trends/globe-chaser.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Interactive Travel Showcases](https://www.trendhunter.com/trends/sseennapp.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md)