# Hippie Love Fashion The Play Me Jeans SS11 Collection has the 90s Channeling the 60s By Meghan Young | Published 2010-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/play-me-jeans-ss11 References: [lifelounge](http://www.lifelounge.com/fashion/news/play-me-jeans-spring_summer-2011-collection.aspx) & [playmejeans](http://playmejeans.com/) The hippie look is back in full force with the [Play Me](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap) Jeans SS11 collection. Of course, I can't think of a better season to have it make its return. Just imagine the flowers blooming and the sun shining... Love and life just swirling in the fresh air. The Play Me Jeans SS11 collection celebrates the new year and season with lots of embellishments, details and [denim designs](https://www.trendhunter.com/trends/yoga-jeans-2025). [Life Lounge](https://www.trendhunter.com/trends/hydrafacial-treatments) observes that it's as though the "'90s was channeling the late '60s." By balancing the old with the new, I think this Los Angeles-based label has a hit on their hands. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hippie Fashion Revival:** The resurgence of hippie fashion from the 60s and 90s presents opportunities for brands to capitalize on the nostalgia and incorporate modern elements. - **Embellished Denim Designs:** The Play Me Jeans SS11 collection's emphasis on embellishments and denim details highlights a trend towards unique and eye-catching denim styles. - **'90s-'60s Fusion:** The blending of 90s and 60s fashion aesthetics in the Play Me Jeans SS11 collection showcases a trend of intergenerational style influences and opens doors for innovative fashion collaborations. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can tap into the resurgence of hippie fashion and offer a wide range of bohemian-inspired clothing that appeals to nostalgic and trend-conscious consumers. - **Denim Manufacturing:** Denim manufacturers can explore new techniques and technologies to create unique embellished denim designs in order to meet the growing demand for distinctive and personalized denim products. - **Fashion Collaboration:** Brands and designers can collaborate to create fashion lines that blend elements from different eras, catering to consumers who appreciate the blending of nostalgia and modernity in their style choices. ## Related on Trend Hunter - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md)