# Clay-Made Cars The Life-Sized Play-Doh Chevrolet Orlando is Not for Kids By Daniel Glover | Published 2011-03-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/play-doh-car References: [media.gm](http://media.gm.com/content/media/gb/en/news.detail.brand_chevrolet.html/content/Pages/news/gb/en/2011/CHEVROLET/03_09_orlan_doh) & [gmeurope.info](http://www.gmeurope.info/MOPIDB/viewcatalogue.htm?lng=EN&AAAEGbjAA) To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children's favourite modeling putty were used to make the toy car, which took eight days to sculpt. The Play-Doh Chevrolet Orlando, which weighs over 1.5 tonnes, is being parked on London streets to grab the attention of motorists and passers-by. Les Turton from Chevrolet said: "The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite." Ultimately, the Play-Doh Chevrolet Orlando is an awesome way to get the attention of kids and parents alike. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Clay-made Cars:** Utilizing unconventional materials like Play-Doh to create life-sized sculptures of cars can captivate consumer attention and create a unique branding opportunity. - **Family-friendly Mpvs:** Designing and marketing vehicles that cater specifically to families can be a lucrative market opportunity, as seen with the launch of the Chevrolet Orlando. - **Sculpting as Marketing:** Using the art of sculpting to create attention-grabbing installations can generate publicity and brand awareness in innovative ways. ### Sectors Adopting This - **Automotive Manufacturing:** Automakers can explore the use of unconventional materials in vehicle design to differentiate their products from competitors and appeal to specific consumer segments. - **Children's Toy Industry:** Collaboration with automotive companies can create opportunities for toy manufacturers to develop special edition or co-branded toy car sets, capitalizing on the popularity of iconic vehicles. - **Creative Marketing:** Companies in various industries can explore unique marketing techniques, such as sculpting, to create memorable brand experiences and engage with their target audience in unconventional ways. ## Related on Trend Hunter - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Transforming Racetrack Toys](https://www.trendhunter.com/trends/racetrack-toy.md) - [Iconic Doll Movie Cars](https://www.trendhunter.com/trends/1957-chevy-corvette.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Sustainable EV Toys](https://www.trendhunter.com/trends/little-tikes-cozy-coupe.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md)