# Preppy Varsity Knitwear The Play Cloths Fall 2010 Preview is a Cool Way to Keep Warm By Ryan Hinkson | Published 2010-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/play-cloths-fall-2010 References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/20/play-cloths-fall-2010-collection-teaser/) & [playcloths](http://www.playcloths.com/blog/?p=4372) The Play Cloths Fall 2010 preview actually makes me lust for a little bit of cool air. Especially during these humid summer months that I ironically spend most of the year praying for. The Play Cloths Fall 2010 teaser gives you a little taste of what the young clothing label is set to offer later on this year. The [varsity-styled cardigans](https://www.trendhunter.com/trends/beams-plus-2) are a perfect example of [streetwear with a preppy twist](https://www.trendhunter.com/trends/beams-plus-fw25). This collection is definitely a very [cool way to keep warm](https://www.trendhunter.com/trends/fall-and-winter-line). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Preppy Varsity Knitwear:** Opportunity for fashion brands to combine streetwear aesthetics with a preppy twist in their knitwear collections. - **Cool Weather Teasers:** Potential for clothing labels to create previews that generate anticipation and excitement for upcoming collections. - **Seasonal Fashion Crossovers:** Trend of merging different fashion styles, such as streetwear and preppy, to create unique and appealing designs. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate preppy elements into their knitwear designs to appeal to a wider customer base. - **Streetwear:** Opportunity for streetwear labels to add a preppy twist to their collections, attracting a new demographic of customers. - **Clothing Retail:** Retailers can utilize teasers and previews to generate excitement and drive customer interest in upcoming collections, leading to increased sales. ## Related on Trend Hunter - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)