# Ghostly Cartoon Creations Play Asia Turns Super Mario Into a Ghost Figurine By Rachel | Published 2009-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/play-asia-mario-ghost References: [play-asia](http://www.play-asia.com/paOS-13-71-8x-49-en-70-3h9t.html) In what I hope is simply just a fun toy, and not some attempt at commenting on Mario’s relevance, Play Asia has created a Super Mario ghost that is a fun collectible figure for Super Mario Bros. lovers (of whom I know there are many). The Mario ghost by Play Asia is white and ghostly (go figure), but bears the cartoon's likeness with the red ‘M’ emblazoned hat. Take a look at Mario as a ghost, but don’t be scared -- he’s alive and well in all our hearts. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Collectible Toy Figurines:** Opportunity to create unique and fun collectible toy figurines based on popular characters. - **Character Merchandising:** Disruptive innovation opportunity to create merchandise that reimagines beloved characters in new and creative ways. - **Nostalgic Gaming Products:** Opportunity to develop gaming products that tap into nostalgia for classic video game characters. ### Who This Affects Most - **Toy Manufacturing:** Opportunity for toy manufacturers to create and market collectible figures based on popular video game characters. - **Merchandising:** Opportunity for merchandising companies to license and produce unique and creative merchandise featuring popular characters. - **Gaming Accessories:** Opportunity for gaming accessory manufacturers to create products that cater to nostalgic gamers and collectors. ## Related on Trend Hunter - [Monochromatic Ghost Character Sculptures](https://www.trendhunter.com/trends/monochromatic-ghost-character-sculptures.md) - [Haunting Gaming Adventures](https://www.trendhunter.com/trends/hauntii-xbox-game.md) - [Cartoon-Inspired Plush Toys](https://www.trendhunter.com/trends/build-a-bear.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Holographic Video Game Characters](https://www.trendhunter.com/trends/protohologram.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Video Game-Inspired Hovercrafts](https://www.trendhunter.com/trends/mario-kart-hovercraft.md) - [Game-Inspired Soap Collections](https://www.trendhunter.com/trends/gameinspired-soap-collection.md) - [Gaming Star Toppers](https://www.trendhunter.com/trends/invincibility-star.md)