# Platinum Handbag $1.8 Million Lucky Bag for New Years By Alex Covert | Published 2007-12-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/platinum-handbag-new-year-lucky-bag References: [pricy-spicy](http://pricy-spicy.com/18mn-new-year-lucky-bag-only-richy-rich-can-ink-deal/) I think my New Year's resolution will be to put less weight on material items - foregoing all frivolous luxuries. Take this platinum handbag, for instance. I am no longer going to consider spending $1.8 million on a change-purse designed by jewelry maker Ginza Tanaka. I don't care if it has 2,182 diamonds that total 208 karats - my money would be better spent on something less flashy; more functional. Like a home or a library at my kids elementary school. But then again... ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Minimalism:** Disruptive innovation opportunity: Create high-end products that are both luxurious and minimalist, appealing to consumers who value simplicity as well as quality. - **Functional Jewelry:** Disruptive innovation opportunity: Design jewelry that serves a specific purpose beyond aesthetics, providing added value for consumers. - **Empowered Philanthropy:** Disruptive innovation opportunity: Encourage consumers to spend money on luxurious items while simultaneously giving back to their community or a chosen charity. ### Who This Affects Most - **Fine Jewelry:** Disruptive innovation opportunity: Incorporate added functionality into high-end jewelry pieces to differentiate from competitors. - **High-end Fashion:** Disruptive innovation opportunity: Introduce a new style of high-end fashion that prioritizes simplicity and functionality over excess and extravagance. - **Philanthropic Luxury Goods:** Disruptive innovation opportunity: Cater to consumers who value luxury but also want to use their consumption as a force for good, by donating a portion of proceeds to charities or social causes. ## Related on Trend Hunter - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Sparkling Crystal Hangbags](https://www.trendhunter.com/trends/crystal-swipe.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Microscopic Handbag Designs](https://www.trendhunter.com/trends/microscopic-handbag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md)