# On-the-Go Fitness Platforms Equinox and American Express' PlatformX Provides 10-Minute Workouts By Laura McQuarrie | Published 2018-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/platformx References: [furthermore.equinox](https://furthermore.equinox.com/platformx#/workouts) In partnership with American Express, Equinox launched PlatformX as its first-ever digital-first platform. The 20-video PlatformX library offers a variety of workouts that can be done anywhere, appealing to the busy, health-conscious consumer. Rather than putting a focus on specific body parts, the videos spotlight different movement systems, such as cardio, conditioning and mobility, with a focus on incorporating Equinox’s proprietary TierX coaching techniques. Soon, Equinox will be introducing a Text-a-Trainer tool so that members and non-members alike are able to access on-demand tips and tricks that are suited to their level of ability. American Express Card Members and Equinox members also have the ability to access various in-person PlatformX classes, which will be hosted in major cities like Los Angeles, New York City and Chicago. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Digital-first Fitness Platforms:** Platforms like PlatformX by Equinox are leveraging digital technology to offer on-the-go fitness solutions. - **On-demand Personal Training:** Equinox's upcoming Text-a-Trainer tool allows users to access personalized fitness tips and tricks at their convenience. - **In-person Fitness Classes:** American Express and Equinox are providing in-person PlatformX classes in major cities for a more interactive fitness experience. ### Sectors Adopting This - **Fitness Technology:** Digital-first platforms and on-demand training tools are disrupting the fitness industry. - **Digital Coaching:** The integration of Equinox's proprietary TierX coaching techniques into the PlatformX videos creates opportunities for innovative coaching platforms. - **Health and Wellness:** The partnership between Equinox and American Express highlights the growing demand for convenient and personalized fitness solutions. ## Related on Trend Hunter - [Hybrid Fitness Platforms](https://www.trendhunter.com/trends/lululemon-studio.md) - [Advanced Home Exercise Programs](https://www.trendhunter.com/trends/home-exercise-program.md) - [All-in-One Hybrid Fitness Solutions](https://www.trendhunter.com/trends/hybrid-fitness-solution.md) - [Upgraded Fitness Professional Platforms](https://www.trendhunter.com/trends/fitness-professional.md) - [Hybrid Wellness Platforms](https://www.trendhunter.com/trends/omstudio.md) - [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md) - [Modernized Tech-Driven Fitness Platforms](https://www.trendhunter.com/trends/power-progress.md) - [Modern Luxury Cardio Lines](https://www.trendhunter.com/trends/matrix-fitness.md) - [Residential Digital Fitness Platforms](https://www.trendhunter.com/trends/digital-fitness-platform.md)