# Opalescent Rainbow Shoes These Platform Shoes From Y.R.U are Certainly Colorful By Ashley Noelle Lesiak | Published 2014-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/platform-shoes-rainbow References: [dollskill](http://www.dollskill.com/y-r-u-dream-platform-shoe.html) & [y-r-u](http://y-r-u.com/product-category/shoes/) Now that platform shoes are becoming so in fashion, you need something that will set you apart and above everyone else. Why not try to add a little metallic, pearlescent color to the mix? Reminiscent of the 90s and outrageous enough to get you noticed anywhere, these are definitely the perfect pair for any daring fashionista. If these big beauties were any taller, you'd actually be able to touch the rainbow. These [massive platform shoes](https://www.trendhunter.com/trends/alaska-boot) are from alternative design label Y.R.U. The top of the shoe is an unassuming [patent black peep toe](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski), but when you see the platform, you will be blown away. A shiny metallic rainbow makes the platform look like something out of a Lisa Frank-themed rave. This freaky footwear has a 3-inch platform and a 6-inch heel. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Platform Shoes:** Disruptive innovation opportunity: Explore eco-friendly and sustainable materials to create platform shoes with unique designs. - **Metallic Pearlescent Colors:** Disruptive innovation opportunity: Develop new techniques for creating metallic pearlescent colors that are long-lasting and affordable for mass market footwear. - **90s Fashion Revival:** Disruptive innovation opportunity: Combine nostalgia with modern design elements to create a range of 90s-inspired fashion products, including shoes. ### Industries Being Reshaped - **Footwear Manufacturing:** Disruptive innovation opportunity: Incorporate augmented reality (AR) technology into the footwear manufacturing process to create custom designs and personalize shoes for customers. - **Fashion Retail:** Disruptive innovation opportunity: Utilize virtual reality (VR) technology to enhance the shopping experience by allowing customers to try on virtual shoes and make informed purchasing decisions. - **Textile and Material Science:** Disruptive innovation opportunity: Develop new materials and textiles that are both aesthetically appealing and environmentally friendly, catering to the growing demand for sustainable fashion products. ## Related on Trend Hunter - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Boldly Patterned Colorful Sneakers](https://www.trendhunter.com/trends/salomon-sr811-platform.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Statement Fur Boots](https://www.trendhunter.com/trends/crocs-tpain.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Stylish Platform Clogs](https://www.trendhunter.com/trends/bae-clog.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md)