# Popstar Platform Boots Rihanna Updated Her FENTY PUMA Series with a Zippered White 'Sneaker Boot' By Riley von Niessen | Published 2016-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/platform-boot References: [highsnobiety](http://www.highsnobiety.com/2016/09/08/rihanna-fenty-puma-sneaker-boot) & [featuresneakerboutique](http://www.featuresneakerboutique.com/products/puma-x-rihanna-womens-sneaker-boot-white) After having released a furry slip-on sandal and a revitalized colorway for the 'Creepers,' Rihanna and [PUMA](https://www.trendhunter.com/trends/avanti-pony-hair) have created a platform boot that's incredibly statement-worthy. Covered only in white material, aside from the silver accents near the laces and on the zippers that complement it, the platform boots have a rebellious look that's perfect for edgy feminine consumers. The PUMA logo can be found on the side of the model minimally, with a slight differentiation in fabric making it evident. The tongue of the sneakers carriers a black synthetic logo as well, however the rest of the platform boots are left free of interruptions. Although the studded style and [eye-catching zippers](https://www.trendhunter.com/trends/veneda-carter-4) take Rihanna's newest release back to the punk era, the bright all-white colorway gives it a unique futuristic vibe. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Statement Footwear:** There's an opportunity to create innovative, bold and unique footwear designs that speak to consumers who want to make a fashion statement. - **Unique Materials:** An opportunity exists to experiment with non-traditional materials to produce shoes that stand out from the crowd and appeal to those looking for unique footwear. - **Fusing Historical Styles with Modern Design:** Innovative designs can be created by fusing historical styles with modern design elements to appeal to a wide range of consumers looking for unique footwear that makes a statement. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the trend of statement footwear and experiment with fusing historical styles with modern design to create cutting-edge footwear. - **Sportswear:** Sportswear companies can experiment with unique materials to create footwear that's both functional and stylish, appealing to consumers who want to make a statement while pursuing athletic activities. - **Entertainment:** Opportunities exist in the entertainment industry to create footwear designs that are unique and bold enough to be used in stage productions or music videos, providing a new revenue stream and advertising platform for shoe designers. ## Related on Trend Hunter - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Statement Fur Boots](https://www.trendhunter.com/trends/crocs-tpain.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Over-The-Knee Plush Boots](https://www.trendhunter.com/trends/new-heights-platform-xtra.md) - [Metallic-Adorned Rugged Boots](https://www.trendhunter.com/trends/veneda-carter-4.md) - [Bulbous Platformed Fashion Boots](https://www.trendhunter.com/trends/alaska-boot.md)