# Creative Clay Packaging This Design for Plasticine Packaging Exudes Youthful Vitality By Rebecca Byers | Published 2015-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/plasticine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/09/plasticine-solnishko.html) & [pavlovs-design.ru](http://www.pavlovs-design.ru/) This innovative plasticine packaging design is a playful nod to the colorful kindergarten world in which it is used. Created by Russian creative agency Pavlov's Design, the brightly colored packaging for the children's clay stands out on store shelves thanks to a busy design that tells a captivating story. The Pavlov's Design team was tasked with creating a logo to serve as the central imagery holding the visual branding together and did so by creating a topical logo that mimics the open hand of a child. Since the product is purchased by parents, the packaging design needs to appeal to both the child and the discerning adult. This creative plasticine packaging is sure to differentiate itself from the competition through its vibrant appearance. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Youthful Packaging Design:** Opportunity to create playful and captivating packaging designs that appeal to both children and adults. - **Storytelling Packaging:** Opportunity to use packaging designs that tell a captivating story and differentiate from competitors. - **Topical Logo Design:** Opportunity to create logos that mimic relevant objects or symbols to enhance visual branding. ### Industries Being Reshaped - **Toy Industry:** Opportunity for toy companies to adopt innovative packaging designs that appeal to children and parents. - **Creative Agency:** Opportunity for creative agencies to offer packaging design services that focus on storytelling and visual branding. - **Art Supplies Industry:** Opportunity for art supply companies to create vibrant and engaging packaging designs for their products. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)