# Marketed Plastic Straw Bans KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws By Kalin Ned | Published 2019-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-straw-ban References: [designtaxi](https://designtaxi.com/news/403304/KFC-Announces-Ban-On-Single-Use-Plastic-Straws-Across-Its-250-Outlets-In-France/) & [linkedin](https://www.linkedin.com/feed/update/urn:li:activity:6490877441521909760/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&trk=aff_src.aff-lilpar_c.partners_pkw.10078_net.mediapartner_plc.Skimbit%20Ltd._pcrid.449670_learning&veh=aff_src.aff-lilpar_c.partners_pkw.10078_net.mediapartner_plc.Skimbit%20Ltd._pcrid.449670_learning&irgwc=1) [KFC](https://www.trendhunter.com/trends/yum-brands) France has announced its plastic straw ban accross 250 outlets in the country, signifying the fast food establishent's dedication to the movement for sustainability. The eco-conscious initiative is supported by an advertising campaign called ‘#PaillePailleLesPailles.’ The movement features a series of elegantly minimalist print ads that playfully incorporate the symbol of the fast food-style plastic straw. The campaign has been designed by creative agency Hémisphère Droit. KFC France's plastic straw ban will surely go a long way to giving consumers a piece of mind. The utensils will be replaced by [eco paper straws](https://www.trendhunter.com/trends/home-compostable-coffee-cups) that will be given on-demand at the restaurant's counter. The project will be gradually adopted by all of KFC's 250 outlets during the first quarter of 2019. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic Straw Bans:** Disruptive innovation opportunity: Development of alternative eco-friendly materials for single-use straws. - **Sustainability Movement:** Disruptive innovation opportunity: Creation of sustainable packaging solutions for the fast food industry. - **Minimalist Advertising Campaigns:** Disruptive innovation opportunity: Development of creative and engaging marketing strategies that promote eco-conscious initiatives. ### Where This Applies - **Fast Food:** Disruptive innovation opportunity: Introduction of more sustainable and eco-friendly practices in the fast food industry. - **Packaging:** Disruptive innovation opportunity: Development of innovative packaging solutions that minimize environmental impact. - **Advertising:** Disruptive innovation opportunity: Integration of sustainability messaging into advertising campaigns and creative designs. ## Related on Trend Hunter - [Plastic-Free Straw Commitments](https://www.trendhunter.com/trends/plastic-straw-free.md) - [Revised QSR Packaging Policies](https://www.trendhunter.com/trends/yum-brands.md) - [Eco-Friendly Biodegradable Straws](https://www.trendhunter.com/trends/biodegradable-straw.md) - [Folding Fountain Drink Cups](https://www.trendhunter.com/trends/fountain-drink-cups.md) - [Branded Single-Use Plastic Bans](https://www.trendhunter.com/trends/singleuse-plastic-bans.md) - [Revamped Eco Juice Packaging](https://www.trendhunter.com/trends/caprisun-packaging.md) - [Paper-Packaged Garlic Baguettes](https://www.trendhunter.com/trends/marks-spencer-1.md) - [Durable Juice Straws](https://www.trendhunter.com/trends/capri-sun-1.md) - [Plastic-Made QSR Artwork](https://www.trendhunter.com/trends/mcdonalds-canada-art-series.md)