# Snack Packaging Plastic Reductions KP Snacks Announced a Plastic Packaging Reduction in the UK By Michael Hemsworth | Published 2021-12-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-packaging-reduction References: [conveniencestore](https://www.conveniencestore.co.uk/products/kp-snacks-reduces-packaging-across-core-brands/662574.article) & [kpsnacks](https://www.kpsnacks.com)  [KP Snacks](https://www.trendhunter.com/trends/popchips-snacks) has announced a [plastic packaging reduction](https://www.trendhunter.com/trends/lucozade-packaging) that will help the brand to cut its use of plastic when it comes to its various snack products in the UK. The announcement claims that the brand has reduced its plastic packaging use by 410-tonnes in 2021, which equals out to 6.8% across a variety of its brands. The brand has also jointed the Flexible Plastic Fund that is working towards a long-term vision when it comes to flexible plastic materials. Head of Sustainability at KP Snacks Nicola Robinson commented on the announcement saying, "We’re committed to lessening the environmental impact of our activities and this investment in reducing plastic across our portfolio is just the first step in this process. While reducing plastic in our supply chain is a key element of our approach, we also recognise our responsibility to help develop recycling solutions over the long term so that ultimately, we can turn our crisp packets back into new crisp packets. Achieving this will require deep collaboration across the value chain, which is why we’re proud to be a member of the Flexible Plastics Fund, as well as partnering with [TerraCycle](https://www.trendhunter.com/trends/macrobar-wrapper-recycling-program) to help support infrastructure development within the UK.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 4% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic Reduction in Packaging Industry:** The packaging industry could take inspiration from KP Snacks and work towards reducing the use of plastic in their products to reduce their environmental impact. - **Flexible Plastic Materials Innovation:** There may be opportunities for innovation within the flexible plastic materials market in order to support the reduction of plastic usage across various industries. - **Collaboration for Recycling Solutions:** Collaboration across the value chain to develop recycling solutions, such as partnering with organizations like TerraCycle, could be a disruptive innovation opportunity for companies in any industry. ### Where This Applies - **Snack Food Industry:** Snack food companies could follow in KP Snacks' footsteps and reduce their plastic usage to attract consumers with environmentally friendly packaging options. - **Packaging Industry:** Packaging companies could innovate by developing new, environmentally friendly packaging materials to help their clients reduce plastic use. - **Recycling Industry:** The recycling industry could be disrupted by increased collaboration with companies across various industries to develop more efficient and effective recycling solutions. ## Related on Trend Hunter - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Sustainable Snack Chip Packaging](https://www.trendhunter.com/trends/pepsico-europe.md) - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Reduced Plastic Snack Packaging](https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips.md) - [Paper-Packaged Popped Snacks](https://www.trendhunter.com/trends/snack-a-jacks-multipacks.md) - [Reduced Plastic Candy Packaging](https://www.trendhunter.com/trends/bonds-of-london.md) - [Reduced Plastic Cheese Packaging](https://www.trendhunter.com/trends/cheese-block-packaging.md) - [Sustainable Snack Packaging](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks.md)