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# Upbeat Symbolic Accessories
Handy Shft Pendants and Keychains Remind You Everything is Okay

By TrendHead | Published 2009-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-hands-accessories-fashionable-chain-wear-from-shft
References: [artrebels](http://www.artrebels.com/stores/fashion/shft/shft_key_ring/195) & [shft.dk](http://shft.dk/)

Shft is a Danish company that excels in graphics, design, art happenings, and humor. They have their own store in Copenhagen selling [fashion, art and prints](https://www.trendhunter.com/trends/susan-kare). Since 2002, the people at Shft have also advised companies about their brand strategy, identity design and graphic communication.

This fun and colorful collection of [plastic hand accessories](https://www.trendhunter.com/trends/chiyu) are for boys and girls and are part of their [bling-bling collection of jewelry](https://www.trendhunter.com/trends/styled-by-katseye). In the gallery, the hand accessories are also shown with a Shft tee shirt design.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 32% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Symbolic Accessories:** Opportunity to create unique and meaningful accessories that convey personal or cultural symbolism.
- **Graphic Design:** Opportunity to innovate in graphic design, creating visually appealing and attention-grabbing designs for accessories.
- **Humor in Fashion:** Opportunity to infuse humor into fashion, creating playful and lighthearted accessories that appeal to a wide audience.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity in the fashion industry by introducing unique and symbolic accessories that stand out.
- **Art:** Disruptive innovation opportunity in the art industry by integrating graphic design and symbolism into wearable art pieces.
- **Advertising and Marketing:** Disruptive innovation opportunity in advertising and marketing by leveraging humor in fashion to create memorable brand experiences.

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