# Plastic-Free Water Bottle KOR ONE Hydration Vessel By Alex Covert | Published 2008-06-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-free-water-bottle-kor-one-hydration-vessel References: [tuvie](http://www.tuvie.com/kor-one-hydration-vessel-cool-water-bottle-from-rks-design#more-528) & [rksdesign](http://rksdesign.com/work/our_latest/KOR_Water/#) Made from BPA-free Eastman Tritan, this water bottle is more than just a fancy name (KOR ONE Hydration Vessel). This vessel was designed by RKS Design to look good and to jump on the plastic-is-bad-for-you bandwagon. As the professionally photographed images show, the top flips open with the use of just one hand. Whoa!... I bet they could sell this at places like [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all). **Implications** - The look of the water bottle is very modern and eye-catching, even though it is simply designed. The [light-blue coloring around the bottle](https://www.trendhunter.com/trends/glowyld-collection) adds a nice touch that is sure to make your water look extra refreshing. Plus, you know for a fact that your drink isn't going to taste like plastic! ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bpa-free:** The trend of BPA-free products is disrupting the plastic industry by addressing health concerns and offering safer alternatives. - **Sustainable Design:** The trend of sustainable design in consumer products is creating opportunities for eco-friendly alternatives, encouraging the reduction of plastic waste. - **One-handed Convenience:** The trend of one-handed convenience in product design is providing a disruptive innovation opportunity for the water bottle industry, offering enhanced ease of use and convenience for busy individuals. ### Where This Applies - **Plastic-free Products:** The plastic-free products industry is being driven by the trend of BPA-free alternatives, creating opportunities for innovative solutions that prioritize consumer health and environmental sustainability. - **Sustainable Packaging:** The sustainable packaging industry is experiencing growth due to the trend of sustainable design, prompting the development of eco-friendly packaging options that reduce plastic waste and appeal to environmentally conscious consumers. - **Consumer Goods:** The consumer goods industry, particularly the water bottle market, can explore disruptive opportunities by incorporating one-handed convenience features in their product designs, appealing to on-the-go consumers seeking ease of use and practicality. ## Related on Trend Hunter - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [Intelligent Hydration Vessels](https://www.trendhunter.com/trends/waterh-smart-water-bottle.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md)