# Plastic-Free Laundry Challenges The Tru Earth Plastic Free July Challenge Reduces Household Waste By Laura McQuarrie | Published 2024-07-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-free-july References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240701cg52434/tru-earth-challenges-consumers-to-ditch-single-use-plastics-in-july-for-a-chance-to-win-10000) & [truearthchallenge](https://www.truearthchallenge.com/)  Globally, millions of people participate in Plastic Free July to reduce their consumption of single-use plastic and [Tru Earth](https://www.trendhunter.com/trends/tru-earth), a Certified [B Corp](https://www.trendhunter.com/trends/dropps) household cleaning products organization, issued the Tru Earth Challenge to support the initiative. Those who pledge to take the Tru Earth Plastic Free July Challenge can win $10,000 or a one-year supply of free Tru Earth Laundry Eco-Strips, which promise to ease the transition to cleaner household swaps. Tru Earth Laundry Eco-Strips are [extremely concentrated, pre-measured strips](https://www.trendhunter.com/trends/ecover-laundry-products) that share the benefit of cleaning powder without the chemicals. With one strip, messes are minimized, and slim and recyclable cardboard packaging reduces the burden of heavy laundry detergent bottles. This initiative aligns with the brand's Give a Strip campaign, and the second instalment continues with Plastic Free July. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 65% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Laundry Innovations:** Ultra-concentrated, pre-measured laundry strips represent a shift towards minimalistic and environmentally considerate cleaning solutions. - **Plastic-free Packaging Solutions:** Recyclable cardboard packaging for household items is gaining traction, reflecting a broader trend favoring sustainable material alternatives. - **Incentivized Sustainability Challenges:** Brands are increasingly leveraging reward-based sustainability challenges to foster consumer engagement and promote eco-friendly behaviors. ### Who This Affects Most - **Household Cleaning Products:** The market for eco-friendly household cleaning products is expanding as consumers seek out sustainable and effective alternatives. - **Sustainable Packaging:** Innovations in biodegradable and recyclable packaging are disrupting traditional packaging industries, offering greener options. - **Consumer Engagement Campaigns:** The use of engaging, reward-based campaigns to boost sustainable practices is transforming consumer interactions and brand loyalty. ## Related on Trend Hunter - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md) - [Convenient Cleaning Strips](https://www.trendhunter.com/trends/tru-earth.md) - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [Next-Gen Laundry Capsules](https://www.trendhunter.com/trends/sustainable-laundry-capsule.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Plastic-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/clean-cult-laundry-detergent-sheets.md) - [Mess-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/power-sheets-laundry-detergent.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md)