# Curl-Specific Solid Shampoos Ethique's Plastic-Free Haircare Helps Curly Hair Types Reduce Waste By Laura McQuarrie | Published 2021-08-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-free-haircare References: [allure](https://www.allure.com/gallery/new-hair-care-products-august-2021) & [ethique](https://ethique.com/pages/curly) Textured hair can often be dry, dull and frizzy, and hair that's [curly, coily, kinky or wavy](https://www.trendhunter.com/trends/texture-inclusive-haircare) has different needs that straight hair—and [Ethique's](https://www.trendhunter.com/trends/hydrating-handwash-concentrate) new [plastic-free haircare](https://www.trendhunter.com/trends/kinkind-make-me-shine) solutions help to provide just what they need, all the while reducing waste in the process. The brand's new Professor Curl solid shampoo and Curliosity solid conditioner and co-wash help to nourish and define curls with ethically and sustainably sourced naturally derived ingredients. Free from sulfates, silicones, waxes or drying alcohols, Professor Curl is pH-balanced and cleansing yet not drying thanks to ingredients like shea butter, beet-derived betaine and cocoa butter. According to the brand, "abar of Professor Curl saves three plastic bottles from landfill and 2750ml of water from being wasted." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Solid Shampoo Bars for Textured Hair:** Developing pH-balanced and cleansing solid shampoo bars improves sustainability and caters to curly, coily, kinky or wavy textured hair needs. - **Sustainable and Ethical Haircare Solutions:** Consumers are looking for haircare solutions that are plastic-free, ethically and sustainably sourced, and cater to their unique textured hair needs. - **Reducing Waste in Haircare:** Brands are providing environmentally conscious haircare solutions that reduce plastic waste and water consumption. ### Industries Being Reshaped - **Beauty and Personal Care:** Developing solid shampoo bars that cater to specific hair types and sustainability needs is a disruptive innovation opportunity in beauty and personal care. - **Sustainability and Environmental Technology:** Providing eco-friendly haircare solutions that reduce waste and water consumption presents a disruptive innovation opportunity within sustainability and environmental technology industries. - **Natural and Ethical Ingredients:** Developing haircare solutions using naturally derived, ethically and sustainably sourced ingredients presents a disruptive innovation opportunity in the natural and ethical ingredient industries. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Plant-Based Curly Hair Products](https://www.trendhunter.com/trends/aveda-be-curly-advanced.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Playful Hair Gift Sets](https://www.trendhunter.com/trends/hair-gift-sets.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md)