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# Luxe Plastic Bucket Hats
This New Hat from Burberry Features a Transparent Synthetic Rim

By Riley von Niessen | Published 2018-08-10 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-bucket-hat
References: [hypebae](https://hypebae.com/2018/8/burberry-pvc-vintage-check-bucket-hat) & [burberry](http://burberry.com/)

British luxury fashion house Burberry has just released a plastic bucket hat that's ideal for fans of the brand who have a love for its vintage beige, red and black plaid pattern, but are also looking for something a little more modern.

With this in mind, the brand's creative team came up with a simple bucket hat design that features the vintage plaid at the base, with a rim that's made from a durable PVC material. This transparent accent gives the hat a unique look, while making it easier for the user to see past it if they choose to wear the hat lower down.

The hat is available for just over $500 USD from retailers such as MATCHESFASHION.

Image Credit: MATCHESFASHION

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 74% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Transparent Rim Hats:** Disruptive innovation opportunity: Explore the use of transparent materials in other accessories to create a modern aesthetic.
- **Vintage-meets-modern Design:** Disruptive innovation opportunity: Combine nostalgic patterns with contemporary materials to appeal to a wider audience.
- **High-end Plastic Fashion:** Disruptive innovation opportunity: Experiment with unconventional materials in luxury fashion to create unique and premium products.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Introduce innovative materials and designs to the fashion industry to cater to evolving consumer tastes.
- **Accessories:** Disruptive innovation opportunity: Redefine traditional accessories by incorporating unconventional materials and designs.
- **Luxury Retail:** Disruptive innovation opportunity: Offer high-end products made from unexpected materials to attract a new segment of luxury consumers.

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