# Ocean Plastic Textiles Camira Boasts Plastic Bottle Fabric, Supporting Sustainability Initiatives By Kalin Ned | Published 2020-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plastic-bottle-fabric References: [dezeen](https://www.dezeen.com/2020/03/19/camira-oceanic-fabrics-recycled-plastic/) & [camirafabrics](https://www.camirafabrics.com) Plastic bottle fabrics and other eco-conscious goods that utilize similar single-use materials are on the rise. In a bid to create more sustainable production practices, brands like British textile company [Camira](https://www.trendhunter.com/trends/sumi-fabric-collection) are launching various collections that are intended to [repurpose materials](https://www.trendhunter.com/trends/spinfix) that were previously considered to be trash. The newest venture by Camira is a collection of [plastic bottle fabrics](https://www.trendhunter.com/trends/allbirds-remix), dubbed the 'Oceanic' range. The company sources its materials from the Mediterranean sea and beaches as part of a collaboration with the SEAQUAL Initiative. The organization looks to alleviate the stress on marine life by combating pollution. As a result, up to 50 percent of the fibers in Camira's functional Oceanic range are made with upcycled plastic bottles. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plastic Bottle Fabrics:** The rise of plastic bottle fabrics presents an opportunity for brands to create sustainable clothing and textiles by repurposing single-use materials. - **Eco-conscious Goods:** The demand for eco-conscious goods opens up avenues for businesses to develop products that support sustainability initiatives and reduce environmental impact. - **Upcycled Materials:** Utilizing upcycled materials, such as plastic bottles, in product manufacturing is a disruptive innovation that reduces waste and promotes circular economy principles. ### Sectors Adopting This - **Textile Industry:** The textile industry can leverage the trend of plastic bottle fabrics to offer sustainable and environmentally-friendly clothing and home textiles. - **Fashion Industry:** The fashion industry can explore the use of eco-conscious goods to meet growing consumer demand for sustainable fashion options. - **Waste Management Industry:** The waste management industry has an opportunity to collaborate with brands and organizations to develop effective recycling and upcycling systems for single-use materials like plastic bottles. ## Related on Trend Hunter - [Recycled Polyester Textiles](https://www.trendhunter.com/trends/ame.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Eco-Friendly Polyester Materials](https://www.trendhunter.com/trends/unifi.md) - [Recycled Plastic Furniture Designs](https://www.trendhunter.com/trends/bristol-plastic-factory.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Ocean Plastic Pot Capsules](https://www.trendhunter.com/trends/elho.md) - [Chic Recycled Material Furniture](https://www.trendhunter.com/trends/vale-furniture-collection.md) - [Eco-Friendly Whimsical Textile Collections](https://www.trendhunter.com/trends/reve-collection.md)