# Plaque-Fighting Dog Dental Chews Finn Calls Attention to Its Functional Plaque Patrol Dental Chews By Kalin Ned | Published 2026-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plaque-patrol References: [amazon](https://www.amazon.ca/Finn-Plaque-Triple-Action-Defense-Against/dp/B0DHWGSNYV/?tag=trenhunt0f-20)  Direct-to-consumer pet wellness brand [Finn](https://www.trendhunter.com/trends/soothing-pet-balm) markets its Plaque Patrol Dental Chews as a functional treat designed to support canine oral hygiene. This product is formulated to address multiple aspects of dental health. The Plaque Patrol Dental Chews aim to mechanically reduce plaque accumulation, hinder tartar formation, and improve breath odor through a combination of natural ingredients like baking soda, coconut oil, and parsley powder. Its development involved oversight from a veterinary nutrition specialist, and it is presented as being free from artificial additives. The treat is sure to appeal to furry companions due to its bacon flavor. The Plaque Patrol Dental Chews are intended for adult dogs over twenty-five pounds and are suggested for use alongside a complementary [dental powder from the same brand](https://www.trendhunter.com/trends/fera-pets) for a more comprehensive oral care regimen. Image Credit: Finn ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 36% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Natural-ingredient Pet Products:** Pet wellness is experiencing a shift towards natural ingredients, exemplified by the use of baking soda and coconut oil in dog dental chews to promote oral health. - **Pet Oral Hygiene Innovation:** Innovations in pet oral care focus on functional treats that effectively combine mechanical cleaning with breath-freshening ingredients for comprehensive dental health. - **Vet-approved Pet Wellness:** The involvement of veterinary nutrition specialists in product development points to a growing trend of vet-approved, scientifically-supported pet health solutions. ### Where This Applies - **Pet Health and Wellness:** The pet wellness industry is expanding with products that address specific health needs, such as dental care, using natural and functional ingredients. - **Direct-to-consumer Pet Products:** DTC brands in pet products are gaining traction by offering specialized goods like dental chews directly to consumers, emphasizing convenience and targeted health benefits. - **Functional Pet Treats:** The market for functional pet treats is growing as owners seek solutions that combine indulgence with health benefits, exemplified by bacon-flavored dental chews. ## Related on Trend Hunter - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Canine-Targeted Dental Wipes](https://www.trendhunter.com/trends/oh-normans.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/doggie-dental-powder.md) - [Enriching Dental Mixes](https://www.trendhunter.com/trends/doggy-dental-mix.md) - [Prebiotic Dental Sticks](https://www.trendhunter.com/trends/dental-sticks-for-dogs.md) - [Natural Pet Toothpastes](https://www.trendhunter.com/trends/natural-pet-toothpaste.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md)