# Functional Plant-Based Tonics Plants By People Tonic Comes in Powdered Single Servings By Michael Hemsworth | Published 2021-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plants-by-people-tonic References: [preparedfoods](https://www.preparedfoods.com/articles/125884-plants-by-people-organic-plant-based-drinkable-tonics) The Plants By People tonic is a health-focused range of refreshments that are crafted with a premium mix of ingredients to provide consumers with a free-from way to stay hydrated. The products come in [single servings of powder](https://www.trendhunter.com/trends/daily-functional-drinks) that are meant to be mixed before enjoying, and are crafted with a blend of organic plants, botanicals and herbs. The drinks come in five options to choose from including GLOW, BLOOM, SHINE, HARMONY and THRIVE, which each deliver a targeted function for consumers. The Plants By [People tonics](https://www.trendhunter.com/trends/escape-to-the-countryside) come in boxes of five servings and are versatile enough to be enjoyed either cold or hot, while also being suited for [mixing with sparkling water](https://www.trendhunter.com/trends/all-phenoms-drinks) for a different kind of flavor and refreshment experience. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Tonics:** Opportunity to create new and innovative plant-based products targeting health-focused consumers. - **Single-serve Powdered Beverages:** Opportunity to customize and provide convenience to consumers with on-the-go lifestyles. - **Functional Drinks:** Opportunity to create beverages that deliver targeted functions for specific consumer needs. ### Who This Affects Most - **Food and Beverage:** Industry can incorporate the trend of plant-based tonics to provide health-focused options for consumers. - **Health and Wellness:** Industry can leverage the trend of functional drinks to create innovative products that cater to specific health needs. - **Packaged Foods:** Industry can capitalize on the trend of single-serve powdered beverages to provide convenient and customizable options for consumers. ## Related on Trend Hunter - [Health-Focused Herbal Tonics](https://www.trendhunter.com/trends/herbal-tonic.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Nutritious Sparkling Tonic](https://www.trendhunter.com/trends/digestion-lemon-sparkling-tonic.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Targeted Lifestyle Dietary Supplements](https://www.trendhunter.com/trends/human-tonik.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Functional Social Tonic Drinks](https://www.trendhunter.com/trends/innerbloom.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md)