# Plant-Powered Puddings Ashoora Pudding is a Gluten-Free & Vegan Dessert Alternative By Laura McQuarrie | Published 2022-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantpowered-pudding References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4386-hot-new-products-from-the-summer-fancy-food-show) & [ashoorapudding](https://ashoorapudding.com/shop/)  Unveiled at the 2022 Summer Fancy Food Show, Ashoora Pudding's newest [plant-powered pudding varieties](https://www.trendhunter.com/trends/ambrosia-deluxe) share the taste of [tropical coconut](https://www.trendhunter.com/trends/the-coconut-collab) and Balkan rose. These vegan-friendly, free-from dessert alternatives are made without gluten and they boast an ingredient base that includes rice, beans and chickpeas. Notably, the rosewater used to flavor the Balkan rose pudding is authentically sourced from the Balkan Peninsula in Eastern Europe. This new pair of pudding desserts from Ashoora Pudding join others from the brand's alternative dessert portfolio, which includes flavorful varieties like Cinnamon Spice, Madagascar Vanilla and Malayan Melange. As [plant-based and better-for-you products](https://www.trendhunter.com/trends/plantbased-custard) continue to disrupt the dairy category, consumers are searching for pudding products that are as comforting as ever yet also indulgent and fueled by health benefits. Made for wellness-minded consumers, pudding products like these are snackable treats that people of all ages can enjoy without guilt. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Puddings:** Plant-based and better-for-you pudding products are disrupting the dairy category, creating opportunities for indulgent yet healthy snackable treats. - **Gluten-free and Vegan Desserts:** The rise of gluten-free and vegan diets is driving demand for free-from dessert alternatives, creating opportunities for innovative ingredient bases like rice, beans, and chickpeas. - **Authentic Flavor Sourcing:** Authentically sourced flavors and ingredients like Balkan rosewater are appealing to consumers searching for unique and high-quality dessert alternatives. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the rise of plant-based and free-from desserts to create innovative and indulgent snackable treats for wellness-minded consumers. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for guilt-free treats by developing plant-based and better-for-you dessert alternatives that prioritize health benefits. - **Flavor and Ingredient Sourcing:** The flavor and ingredient sourcing industry can innovate by providing authentic and unique ingredients like Balkan rosewater to create rich and flavorful dessert products. ## Related on Trend Hunter - [Allergy-Friendly Alt Puddings](https://www.trendhunter.com/trends/dairy-free-pudding.md) - [Butterscotch-Flavored CPG Puddings](https://www.trendhunter.com/trends/butterscotch-pudding.md) - [Traditional Plant-Based Puddings](https://www.trendhunter.com/trends/brakes.md) - [Plant-Based Chocolate Puddings](https://www.trendhunter.com/trends/jello-oat-milk-chocolate-pudding.md) - [Protein-Packed Cashew Puddings](https://www.trendhunter.com/trends/cashew-pudding.md) - [Plant-Based Coconut Desserts](https://www.trendhunter.com/trends/coconut-dessert.md) - [Protein-Rich Pudding Snacks](https://www.trendhunter.com/trends/protein-pudding-pots.md) - [Instant Chia Protein Puddings](https://www.trendhunter.com/trends/chia-protein-pudding.md) - [Dairy-Free Chocolate Puddings](https://www.trendhunter.com/trends/jell-o-1.md)