# Plant-Powered Night Oils Luma & Leaf's Midnight Mend Night Oil is a Retinol Alternative By Kalin Ned | Published 2024-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plantpowered-night-oil References: [lumaandleaf](https://lumaandleaf.com/collections/hydrating-face-serums/products/midnight-face)  [Luma &](https://www.trendhunter.com/trends/highperformance-vitamin-c-serum) Leaf offers a plant-powered night oil as an alternative solution for [nighttime skincare](https://www.trendhunter.com/trends/premium-overnight-skincare) that isn't as harsh on the skin as some retinol products. With a promise "to make midnight the power hour," this nourishing facial oil emphasizes fast absorption in order to promote firmer and plumper skin overnight. The formula incorporates a duo of [plant-powered retinol alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream)—Rock Samphire and Bakuchiol. These two ingredients work to gently smooth and even skin tone. Phytoceramides contribute to increased collagen density, actively reinforcing the skin barrier. The lightweight oil also includes zero-waste plum oil, derived from salvaged cold-processed kernels, providing hydration and brightening effects. Designed to address fine lines, wrinkles, loss of firmness, preemptive aging concerns, and collagen production, Midnight Mend Night Oil is made in the USA. Image Credit: Luma & Leaf ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 85% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** The rising trend of plant-powered skincare products offering alternatives to harsh chemicals. - **Retinol Alternatives:** Increases in the popularity of retinol alternatives in skincare products that provide similar benefits without the side effects. - **Zero-waste Beauty:** The growing trend of using zero-waste ingredients in beauty products to promote sustainability and reduce waste. ### Industries Being Reshaped - **Skincare:** The skincare industry is being disrupted by the shift towards plant-powered and retinol alternative products. - **Beauty:** The beauty industry is embracing zero-waste ingredients as a way to appeal to eco-conscious consumers. - **Cosmetics:** Cosmetics companies are incorporating plant-powered alternatives and zero-waste ingredients to meet the demand for more sustainable and gentle skincare options. ## Related on Trend Hunter - [Restorative Overnight Treatment Oils](https://www.trendhunter.com/trends/skin-longevity-nighttime-oil.md) - [Skin Barrier-Focused Oils](https://www.trendhunter.com/trends/foreos-supercharged-face-oil.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Night-Blooming Flower Serums](https://www.trendhunter.com/trends/retinal-serum.md) - [Rejuvenating Evening Treatments](https://www.trendhunter.com/trends/evening-treatment.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Retinol Alternative Serums](https://www.trendhunter.com/trends/lotus-aroma-face-oil.md) - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Overnight Blueberry Oils](https://www.trendhunter.com/trends/youth-boosting-bluety-sleep-night-oil.md)