# Plant-Based Energy Drinks The teaRIOT 100% Plant-Powered Energy Drinks are Invigorating By Michael Hemsworth | Published 2020-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantpowered-energy-drinks References: [bevnet](https://www.bevnet.com/news/2020/teariot-launches-plant-powered-energy-drink) & [teariot](https://teariot.com) The teaRIOT 100% Plant-[Powered](https://www.trendhunter.com/trends/bens-original-plant-powered) Energy Drinks have been unveiled by the California-based brand as a new product for the beverage market that aims to offer consumers an alternative option when it comes to upping their energy levels. The drinks are characterized by a series of [plant-based ingredients](https://www.trendhunter.com/trends/strawberry-guava) that will increase energy levels with caffeine, L-Theanine and 100% of the recommended daily intake (RCI) of vitamin B12. These ingredients will work together to enhance a person's [focus and prolong their energy levels](https://www.trendhunter.com/trends/kewe-energy) without having to worry about jitters or even crashes. Touting the new teaRIOT 100% Plant-Powered Energy Drinks, Founder and Chief Rioteer Laura Jakobsen said, "We will disrupt the $12B traditional energy drink market. Consumers are underserved. We are creating a different choice to be energized from the power of plants with simpler, cleaner ingredients, instead of a potentially harmful cocktail of synthetic stimulants and high sugar levels offered in the current industry." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Energy Drinks:** Incorporating plant-based ingredients into energy drinks disrupts the traditional market by offering a healthier and more sustainable alternative. - **Focus and Energy Enhancement:** Enhancing focus and energy levels without jitters or crashes presents a disruptive innovation opportunity in the energy drink industry. - **Clean and Simple Ingredients:** Providing energy drinks with cleaner and simpler ingredients disrupts the current market by offering a healthier and more transparent option. ### Where This Applies - **Beverage:** The beverage industry can benefit from incorporating plant-based ingredients into energy drinks, attracting health-conscious consumers seeking alternatives to traditional energy drinks. - **Nutritional Supplements:** The nutritional supplements industry can explore creating products that enhance focus and energy levels without jitters or crashes, catering to individuals looking for natural and sustainable energy solutions. - **Health and Wellness:** The health and wellness industry can tap into the demand for clean and simple ingredients by offering energy drinks that prioritize transparency, health, and sustainability. ## Related on Trend Hunter - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Tropical Plant-Based Energy Drinks](https://www.trendhunter.com/trends/plantbased-energy-drink.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md)