# Plant-Powered Sun Care Products E Nature's 'Plantlicious' Range Protects with Natural Ingredients By Laura McQuarrie | Published 2017-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plantlicious References: [enature.us](https://enature.us/collections/plantlicious/products/plantlicious-uv-sunscreen) E Nature's 'Plantlicious' skincare range includes a UV sunscreen, a UV sunblock and a Dragonfruit Soothing Gel that protects the skin with a range of nourishing and soothing natural ingredients. The Dragonfruit Soothing Gel is formulated with 50% dragon fruit extract, as well as vegetable collagen to slow down the aging process, making for a product that is useful for improving the moisture and elasticity of skin. The Plantlicious [UV Sunscreen](https://www.trendhunter.com/trends/emma-lewisham-1) is powered by aloe vera, safflower oleosomes and a cosmetic paste called thanaka, which is made from ground bark and commonly used by women in Myanmar. Like the Plantlicious [UV Sunblock](https://www.trendhunter.com/trends/uv-protective) also prominently features thanaka as a skincare solution for blocking the sun's rays from damaging the skin. The Plantlicious collection is suitable for all skincare types and as E Nature notes, "simultaneously soothes and fights breakouts." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** The use of natural ingredients in skincare products is a growing trend in the beauty industry, offering disruptive innovation opportunities to create effective and eco-friendly solutions. - **Plant-based Sunscreen:** The development of plant-powered sunscreen products presents disruptive innovation opportunities to create sun protection products that are safe, non-toxic, and sustainable. - **Ethnobotanical Ingredients:** The integration of ethnobotanical ingredients in skincare formulations opens up disruptive innovation opportunities to tap into traditional knowledge and create unique, culturally-inspired products. ### Who This Affects Most - **Beauty Care:** The beauty care industry can explore disruptive innovation opportunities by incorporating natural and plant-based ingredients in their skincare products, catering to the growing consumer demand for clean and sustainable beauty solutions. - **Skincare:** The skincare industry can capitalize on the trend of using ethnobotanical ingredients to create innovative and culturally-inspired skincare formulations that offer unique benefits to consumers. - **Sunscreen:** The sunscreen industry can explore disruptive innovation opportunities by developing plant-powered sun protection products that provide effective UV protection while minimizing the use of synthetic chemicals. ## Related on Trend Hunter - [Edible Sun Care Products](https://www.trendhunter.com/trends/edible-sun-care.md) - [Brightening Prebiotic Sunscreens](https://www.trendhunter.com/trends/glow-mineral-sunscreen.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Vegan Collagen Sunscreens](https://www.trendhunter.com/trends/mineral-priming-lotion.md) - [Gentle Naturally Derived Sunscreens](https://www.trendhunter.com/trends/lotus-aroma-1.md) - [Plant-Based Infant Sunscreens](https://www.trendhunter.com/trends/uv-aqua-milk.md) - [Vitamin-Enriched Sun Care Products](https://www.trendhunter.com/trends/instanatural-vitamin-c.md) - [Green Tea-Inspired Sunscreens](https://www.trendhunter.com/trends/antioxidantrich-sun-care.md) - [Aromatic Sun Protection Cosmetics](https://www.trendhunter.com/trends/sunsense3-sun-protection-products.md)